lacey hanson

marketing manager-client marketing and delivery solutions

About

I have over 15 years of experience in B2B & B2C marketing, including direct marketing tactics such as direct mail and email. In my current role, I am focused on Client Marketing Solutions, working with internal and external clients to build Print On Demand, customizable and offset materials. I also manage and maintain client Marketing Centers via third-party vendor portals. Project management and reporting are highly critical to my role and are facets of my career that I enjoy greatly. I have a strong passion for creating spreadsheets and organizing (everything). Specialties: Project management, working multiple projects within stringent timelines, organization, communication, fulfillment, vendor-relations, reporting, Microsoft Excel, Six-Sigma Green Belt

Country

united states

City

apopka

Industry

financial services

Skill

project management, attention to detail, organizing, excel, data analysis, customer relations, fulfillment, microsoft excel, customer service, marketing communications, order fulfillment, advertising, cross functional team leadership, budgets, digital marketing, direct marketing, marketing, market research, e commerce, brand management, management, strategy, vendor management, marketing strategy, process improvement, crm

Experience

marketing and communications manager

bright house networks

2003-11 - 2011-3 · 7 yrs 5 mos

* Ensure all marketing and company materials met brand compliance standards * Facilitate and manage print requests for the six Bright House Networks divisions * Business to Business direct mail, collateral and print ads * Residential collateral and print ads * Bill inserts * USPS moves programs * Residential and Business to Business outdoor boards * Estimates * Track and evaluate response rates, determining effectiveness of campaigns * Analyze residential email and direct mail targets, identifying appropriate messaging and offer strategy * Managing annual rate notification process and communications for all 6 divisions * Writing messaging for digital outdoor board * Hurricane/storm planning for Central Florida division * Send emails using Kana Connect

marketing and communications intern

heart of florida united way

2003-6 - 2003-10 · 5 mos

* Designed and proofed collateral materials, including award certificates, brochures, flyers and booklets from inception to completion * Wrote copy for print and electronic advertising and public relations * Wrote feature length articles and speeches * Actively participated in the design and execution of new product launches * Successfully managed vendor/supplier relations * Enhanced computer efficiency with the following programs; MS Office, PageMaker and Photoshop * Coordinated project production traffic for the Marketing & Communications Department

marketing manager-client marketing and delivery solutions

pershing, a bny mellon company

2011-5 - Present · 15 yrs 4 mos

Pershing and its affiliates provide global financial business solutions to over 1,500 financial organizations, broker-dealers, registered investment advisory firms, advisors, fund managers and asset managers who represent over 6.0 million active accounts. Located in 23 offices worldwide, Pershing delivers dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. http://www.pershing.com

Education

penn state cosmetology academy

cosmetology

2000-1 - 2001-1 · 1 yr 1 mo

international academy of design

marketing

2002-1 - 2003-1 · 1 yr 1 mo

Associates Degree, Marketing & Advertising * Overall GPA 3.84 * Course Work: Business to Business Commerce, Professional Selling, Interpersonal Communications, Consumer Behavior, Page Layout, Programming for the Internet, Introduction to Marketing, Introduction to Business, Advertising Concepts, Speech, E-Commerce, Electronic Marketing, Online Traffic Strategies, Internet Project Management, Business & Marketing Plans, Presentation