Lacey Badolato

Beauty & Travel Division • Led beauty line launches generating over $20M in 2023, managed a design team to innovate packaging, reducing lead times by 40%. • Enhanced cross-functional processes, achieving a 21% further reduction in lead times, and maintained project quality and timeliness. • Developed product lines with the sales team, boosting revenue by $1M+ annually, and strengthened strategic B2B relationships. • Directed market strategy focusing on trends like clean and sustainable beauty, ensuring competitive brand positioning.

I started The Yew because I believe in the importance of honoring life’s final chapter with care, compassion, and dignity. I want to help individuals and their loved ones navigate the end-of-life process with clarity and support, creating a space where they can find meaning, comfort, and peace during this deeply personal journey.

• Led the design and development of home collections that significantly enhanced brand presence by meeting consumer and market needs. • Mentored a team of packaging developers, enhancing creativity and efficiency, and upheld high standards with stringent quality control measures. • Managed the packaging artwork approval process, ensuring industry compliance and introducing innovative solutions to increase product appeal. • Addressed project risks proactively, ensuring smooth progression and adherence to deadlines and budgets. • Advocated for sustainable practices, integrating eco-friendly materials and maintaining effective communication across teams for streamlined project execution.

Tribal Design /Home Textiles-Décor-Homeware Division • Led a 12-member design team, implementing advanced project management methodologies for timely project completion and adherence to design standards. • Optimized product development processes, boosting quarterly sales through efficient buyer inquiry conversions and improved international communication. • Streamlined cross-functional collaborations, aligning design, production, and marketing efforts for successful market launches. • Anticipated market trends, maintaining competitive positioning through proactive business strategies and industry knowledge.

Donnamax Inc. / Beauty Division – Brooklyn, NY • Spearheaded innovative packaging and product designs, securing new accounts with sales ranging from $60-80K per order or larger accounts over 1M. • Directed brand personality management, leading a graphic design team to meet critical deadlines and align designs with market trends. • Developed tradeshow presentations and digital marketing strategies, expanding the brand's online and offline presence. • Oversaw team expansion and skill enhancement, fostering a creative environment that supported business growth and adapted to market changes.

• Provided comprehensive support to the Vice President, facilitating smooth operations and communication within the sales department. • Assisted in managing client accounts, coordinating meetings, and preparing sales presentations, contributing to the development of strong client relationships and increased sales.

• Led product categories within the women’s range, collaborating in Design Handoff meetings to outline prototype and mock-up requirements. • Ensured tech packs were fully detailed, facilitating smooth sample development processes. • Created and implemented buying strategies using Open-to-Buy, improving inventory control and supporting business objectives. • Oversaw the entire costing process, from initial estimates to final negotiations, consistently hitting or exceeding IMU targets. • Participated in weekly fittings, relaying necessary adjustments to suppliers and cross-functional teams. • Evaluated trend forecasting models, enabling data-driven decisions and agile responses to market shifts.

For six years, I served as a freelance makeup artist for Motives by Loren Ridinger. My role involved providing makeup services for various occasions including weddings, fashion shows, beauty schools and personal clients. During this time, I honed my skills in creating stunning makeup looks tailored to my clients preferences, and facilitated makeup demonstrations to educate others.

• Directed promotional strategies, including advertising, marketing, and visual displays to enhance the boutique's brand presence and attract customers. • Assisted in designing and creating personalized gowns through styling suggestions and preferences, collaborating with brides to ensure a perfect match for their special day. • Managed communication with vendors to coordinate garment revisions, track order statuses, and maintain inventory accuracy, contributing to efficient operations and customer satisfaction.

• Prepared and edited story layouts, ensuring cohesive and visually appealing presentations for fashion editorials and advertisements. • Evaluated fashion trends to incorporate current attire into effective advertising campaigns, aligning with the publication's alternative media approach. • Researched and acquired wardrobe from local boutiques, assessing color, texture, size, and fit to create fall fashion looks for editorials and advertisements, contributing to the publication's authentic representation of Western New York culture.