
lacey ehrlich
svp, corporate communications
About
- Business acumen & knowledge of communications’ capacity to drive corporate goals internally and externally - Proven trusted advisor to C-suite executives on communications strategy and crisis management - Experience with Fortune 500 clients across highly regulated industries including Financial Services, Technology, and Healthcare/Pharmaceuticals - People manager and coach, including formal certification in a “Mastering Management” program - Master’s degree in Strategic Public Relations and Bachelor’s degree in Broadcast & Digital Journalism
united states
chicago
management consulting
social media, public relations, media relations, journalism, press releases, event planning, social media marketing, facebook, press kits, beauty, event management, blogging, marketing communications, media outreach, media planning, copywriting, marketing, restaurants, cision, filemaker, publicity, strategic communications, message development, ap style, pitch letters, newsletters, social networking, writing, corporate communications, employee engagement, strategic planning, key message development, people management, project management, crisis communications, lifestyle, celebrity gifting, crisis preparedness, reputation management, internal communications, financial services, strategy, organizational design, organizational effectiveness, leadership, reputational risk, performance measurement, crisis preapredness, kpi implementation, digital engagement, brand strategy, crisis management, media strategy
Experience

svp, corporate communications

director
icf next
director
pulsepoint group (an icf company)

account coordinator
bluprint
* Managed client communication, opportunities and exposure for five active, high-profile clients * Wrote releases, biographies, email blasts, and event invitation copy * Pitched local, regional and national online, print and television media to secure client placements * Event planning and execution (ranging from 15 to 600 guests) based on client’s target audience and desired press outcomes * Communicated with clients to set long term goals and organize weekly/monthly calendars * Generated in-depth monthly status reports and send individual clippings of secured press * Worked directly with company owner to create new business proposals and secure additional clientele

independent consultant
bigger picture public relations
Managed client relationships and new business outreach, pitched media, planned events, and prepared PR materials.

marketing and strategic planning coordinator
college of the canyons
Created marketing and outreach materials to enhance the College's international recruitment strategy. Managed content creation for marketing blog, social media, and online advertising.

account executive
productivity pr inc.
* Managed client communication including strategic PR planning * responsible for online and broadcast media relations for five consumer products clients * supported new business pitches.
associate
pulsepoint group (an icf company)
Led associates on project-based work; conducted qualitative and quantitative research and produced actionable insights.

assistant director of marketing, usc rossier
university of southern california
* Implement new marketing and communications tools to support the organization's budget, reputation and enrollment goals * Craft messages and tag lines and ensure the organization's mission is clearly articulated * Supervise a web team to exhibit meaningful stories that share key messages of the brand online * Produce and edit video content for departments across the school * Manage the relationship between the marketing and public relations departments to drive traffic through a variety of channels including earned, owned and paid * Oversee all aspects of marketing including print materials, email campaigns, social media, and advertising
senior associate
pulsepoint group (an icf company)
Led internal team and served as client point of contact for the CCO and his direct reports at a 'Big Four' bank.
Education
university of southern california
college of the canyons
college of the canyons
Activities and Societies: The Canyon Call Newspaper (News Editor), Cougar News (Anchor, Reporter)
university of southern california
journalism
Bachelor's degree, Broadcast & Digital Journalism at University of Southern California
university of southern california
public relations
Master's Degree, Strategic Public Relations at University of Southern California
lacey ehrlich's Contact Information
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