Sarah de Brun

Owns AVARA's creative positioning and image across all channels, ensuring AVARA's identity is consistently expressed through campaigns, digital, product, social, retail, and packaging. Partners closely with CEO, leadership team, and external agencies to evolve and elevate the AVARA visual language and creative direction in line with business goals and market trends. Directs brand campaigns and content strategy to deliver original, cohesive, and impactful work across all platforms, while overseeing art direction to maintain a polished, elevated aesthetic. Leads and mentors the creative team, fostering a culture of collaboration, accountability, and innovation, and manage department structure, resources, and budgets to support evolving business needs. By partnering with cross-functional teams, I ensure all creative output supports our broader marketing, product, and omni-channel objectives while staying true to AVARA’s vision and values. • Owns the Brand’s Creative Positioning and Image • Partners with Executive Leadership and External Partners (PR Agency) on Brand Vision • Leads Seasonal Creative Direction • Collaborates with Head of Design (Product) • Directs Brand Campaigns and Content Strategy • Leads Art Direction Across All Visual Media • Leads and Mentors the Creative Team • Manages Creative Department Structure and Resources • Aligns Creative with Cross-Functional Business Priorities

CREATIVE DIRECTOR / CREATIVE CONSULTANT Campaign Concepts Visual Storytelling Creative Marketing Casting + Content Ideation CURRENT CLIENTS: ORLY RECENT CLIENTS: HOLOGRAM SCIENCES GOOD AMERICAN

Oversaw Brand Creative team. Provided Campaign Concepts for seasonal and evergreen stories. Owned Creative Direction for photoshoots, including art direction, set + props, styling, casting, HMU, and moodboards. Oversaw creative and worked with high-level talent and brands on Collaboration projects: ZARA, H&M, TLC, Body Glove. Was an integral part of GA's annual GOOD SQUAD/OPEN CASTING: Touring + meeting with thousands of applicants, working with team to narrow down winners + overseeing final brand campaign.

Creative: -Oversee all creative direction and development across all brand channels: Campaign Concepts, Visuals, Brand Voice, Graphics, Product, Social, Digital -Help evolve and elevate the brand by creating and maintaining a high visual bar across all digital touch points. -Responsible for the conception, design, and on-brand execution of all visual print and digital materials, including: Social Media, Site, Email, Out of Home Marketing, Events, and Catalogue -Act as the internal creative spokesperson for all brand and marketing projects to ensure a complete understanding of the vision with our internal and external teammates -Facilitate overall marketing roadmap planning ensuring projects maintain momentum toward delivery targets. Campaign Concepts: -Conceptualize and provide creative campaign direction for all brand initiatives, collaborations, new product categories, drops, etc. -Oversee all asset creation and completion from conceptualization to roll out -Oversee brand visuals and voice, ensuring brand messaging is consistent, engaging and aligned with SET values across all touch-points Management: -Lead and manage a team of graphic designers, social media, marketing manager, and copy Photoshoots: -Provide visual creative direction for campaign, social and ecomm shoots -Create and approve mood boards, models, photographers, locations, budgets -Attend all photoshoots to ensure execution is aligned with vision -Oversee casting and crew: models, photographers, videographers, locations PR + Influencer Gifting: -Oversee broad Influencer Gifting strategy to ensure it aligns with our brand vision and overall marketing goals -Oversee social team to ensure gifting campaigns are impactful, on-brand, in-budget, and executed on time Product Development: -Conceptualize collections, assist in design process, choose styles and color palettes -Provides direction to Graphic Design team to mockup new logos/labels/tags

Responsibilities include, but are not limited to: GOOD AMERICAN -Assisting Director in everything from campaign concepts, casting, video content, and brand collaborations, to creative direction, brand initiatives, and brand presentations -Overseeing, directing, and approving creative content team for Good American: campaign, editorial, creative, social, and marketing assets -Providing creative and content direction for integrated marketing campaigns, editorial, graphics, social, and digital -Directing and managing the seasonal content roadmap that provides a visual calendar of assets across all platforms-digital, social, store, and print -Conceiving on-brand storytelling through integrated marketing -Directing the brand voice and copy across all platforms and channels -Assisting in casting models and talent for campaign, Ecomm, and editorial -Sourcing external agencies in the production of video content GOOD TIMES -Editorial Director of Good Times, Good American’s editorial platform designed to empower the modern woman -Creating on-brand content for Good Times, including videos, interviews, Op-Ed articles, and fashion editorials -Creative direction for video and photo shoots for Good Times profiles, Op-Ed pieces, and interviews -Finding and interviewing emerging talent, models, entrepreneurs, and boss women to be featured on Good Times -Image selects for Good Times profile pieces -Photo shoot production: finding shoot locations and curating product to be featured in features -Providing art direction for Good Times creative assets used on the platform, emails, site, and social -Overseeing and managing freelance editors and contributing writers for the platform

CREATIVE BRANDING // LEGIT CONTENT CREATION // COPY & VOICE DIRECTION Brand Voice & Copy Development, Content Creation, Campaign Messaging, Brand Strategy, Social Identity, Art Direction, Creative Direction, Photo Shoots, Brand Books, Product Branding, Editorial Content CLIENTS & PERSONAL PROJECTS INCLUDE: -DC SHOES -BEAUTYCON -LUCKY BRAND JEANS -7 FOR ALL MANKIND -GBY BEAUTY -IF BY SEA -TWIXXT -YELLO (Co-Creator and Co-Owner) Part paleta cart, part art forum. We provide a platform for emerging Latinx artists, and our paletas are hella good too! // Brand Development, Creative & Art Direction, Voice Development, Product Naming, Social Media Identity -THE SADE PROJECT A portrait event that pays tribute to an iconic artist, SADE ADU, and one of her most influential photographs taken by David Montgomery in 1980.

SENIOR EDITOR / FEATURE WRITER / CONTENT CREATOR Responsible for: •Building compelling branded content for a digital platform that celebrates the world of women •Conceptualizing and writing editorial, lifestyle and influencer focused articles that are significant to the MISSBISH reader •Attending and covering press events, brand launches, celebrity collaborations, fashion shows, and other industry events •Managing feature photo shoots •Interviewing highly influential female fashion designers, celebrities, artists, dancers, singers, and entrepreneurs •Spotlighting relevant talent, social issues, and compelling stories that share the same positive message and empowering vision as MISSBISH

VOICE & TONE -Responsible for developing and maintaining a branded voice and tone. -Creator of seasonal marketing messages and stories that are implemented in all channels. -Leader in innovative copy direction that is new to the company.  -Manager of the copy team, ensuring a consistent omni-channel voice. -Copywriter for print and digital, including catalog, direct mail, lookbooks, video script, website, emails, ads, signage, press releases, social and blog, as well as the naming of products and collections.  EDITORIAL, MARKETING, CONTENT -Assistant in creative development of digital assets, including emails, site homepages, trend shops, and collaborations. -Creator of product shot list for digital assets per delivery.  -Content creator and writer of stories for print catalogs, email, celebrity collaborations, and trend shops. -Partner in story objectives, branded content and tone of the company's blog. -Writer of strategic briefs for creative campaigns, and marketing messaging. 

Fashion content creator and freelance writer for a print magazine and digital publication. Responsibilities included: • Creating fashion content for multiple articles per issue • Features writer and content creator • Writing fashion related articles and vignettes, op-ed articles, and style advice columns • Interviewing designers for monthly features