Kai Zhi Goh

Retail in Construction & Building Materials Main responsibility included: • Command of hospitality skills with product knowledge & understanding needs of customers • Recommend products and ideas to: i) Best expediting their project and fulfilling their needs. ii) Maximise value from customers’ in-store retail experiences. • Inventory management i) Ensuring strategic product placement, organisation, and accessibility; ii) Inventory combination placements for better product visibility and greater turnover

Marketing Practical Trainee - Beauty & Personal Care Category Job Nature - Brand Guardian/ Executive in Fast Moving Consumer Goods (FMCG) • Drilled data of Unilever's total hair care brands to generate market share reports & analytic insights, presented findings to relevant brand marketing managers. • Led result oriented campaign with informed data, visual development & publication on media buy with appointed advertising agencies. • Supported ongoing brand campaign effort, & drove post-pandemic sales performances in e-commerce channel, including livestream coordination, e-commerce brand day campaign on Shopee & Lazada, cross-brand collaboration with Tealive on new product launch.

Responsible for the success of Unifi’s CNY, & quarter 1’s deliverables. Scope included Out of Home ads, print and digital media campaigns. • Installed campaign timeline referral framework within the workflow, effectively streamlined progress updates for account members. • Client & authority liaison, translating client’s input into a collaborative effort with creative team, ensuring smooth material execution and delivery with adherence to local advertisement laws & approvals.

Leadership for a dual event consisted of a forum on mental health by professionals, and a campus wide amazing race, inspired partnerships & connections across 500 faculty members through fun challenges. • Resource gathering to aid in departmental leadership’s hurdles. • Developed cohesive systematic workflow between indeation & execution. • Liaison & partnerships with external parties to bring value to event participants.