kym frank

* Kym joined the Strategy Consulting Team at FTI/FD in early 2009, providing research services and strategic insight to clients such as AARP, ACICS, A ropostale, Allstate, the American Society of Anesthesiologists, Coca-Cola, Dow, Dun & Bradstreet, Forbes, GE, HSBC, MSC Industrial Supply, Nasdaq, PhRMA, Principal Financial Group, Prudential, Symantec, and Wells Fargo. She is a member of FTI/FD's Health care and Life Sciences Sector as well as the practice lead for firm-wide digital integration. * Kym generates custom research solutions for clients from proposal phase to final presentation including: * Brand Awareness Studies * Campaign Visibility Assessments * Internal and External Advisory Panels * Issues Assessment * Local, National and Global Pulse Checks * Media Analysis * Peer Analysis and Benchmarking * Pre- and Post-Event Analysis * Reputation Benchmarking and Tracking

* Symphony Advanced Media is the industry pioneer in single-source cross-media passive measurement, tracking consumer media exposure across TV, mobile, online, and social media. SymphonyAM enables advertisers, agencies and media companies to understand consumer concurrent cross device media usage, optimize their media campaign and maximize advertising performance. * Cultivated team of 7 rock star researchers * Productized SymphonyAM's offering including services such as: ConsumerPulse, GeoPulse, AdPulse * Acted as a strategic arm of the sales team * Managed projects from the initial sales meeting through to final client presentation and eventually to renewal * Responsible for PR and marketing, including conference submissions and presentations, social outreach, press release creation.

Within a few months of joining the company, Kym played a pivotal role in securing several new business wins for Optimedia using a solid research based approach to strategy. Since, she has been a consistent player in business development presentations across both Optimedia and its sister agency, Zenith. http://www.mediapost.com/publications/article/158243/ http://www.mediapost.com/publications/article/162672/zos-big-week-220m-in-new-business-wins.html She has developed several new research products to aid clients and to differentiate the agency, including a hybrid qualitative/quantitative study that is being adopted by ZenithOptimedia worldwide. Kym runs the bi-coastal team responsible for providing insight to approximately 30 clients including T-Mobile, Pizza Hut, Bridgestone, L'Oreal, Purina, Dairy Queen, Sanofi, Disney, Richemont, Whirlpool, Pinnacle Foods, BBC America, Simon Malls, Payless, and Nintendo. She manages a multi-million dollar annual investment in research solutions.

Vice President of Research, 2007-2008 Director of Research, 2006-2007 Kym led the East Coast Research Team responsible for delivering strategic marketing, positioning, and programming research as well as audience insight for programs such as The Oprah Winfrey Show, Wheel of Fortune, Jeopardy, and Inside Edition. She also contributed the required research expertise needed for the successful launch of several television programs including Dr. Phil, Rachael Ray, Hollywood Squares, and The Doctors.

* Director of Research, 2006 * Senior Research Manager, 2004-2006 * Research Manager, 2001-2004 * Senior Analyst, 1999-2001 * Analyst, 1997-1999

Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights & market research innovation. We are a not-for-profit, tripartite organization, equally representing the buy and sell side of the industry. Utilizing big location data, Geopath provides transparent, responsible, third party measurement of audiences as they move about their day, interacting with OOH advertising.

Activities and Societies: Without a Net Improv Comedy, Penn Players, Quadramics, Teatron.