Kylie Kraft

Senior Manager, Influencer & Creator Marketing @ Wpromote

About

Focused, driven professional with 6+ years of experience in influencer marketing, leading full-funnel strategies across paid and organic channels. Proven track record of building high-performing campaigns and long-term creator partnerships that drive measurable results. Strong background in campaign management, talent relations, and performance optimization across beauty, wellness, and e-commerce brands. Currently a Senior Influencer & Creator Manager at Wpromote, leading end-to-end campaign execution and cross-functional collaboration. Graduated cum laude from Salisbury University with a degree in Communication Arts, focused on human relations, and a minor in Marketing.

Country

United States

City

Spring Hill

Industry

Marketing & Advertising

Skill

Leadership, Organization Skills, Communication, Management, Customer Service, Content Marketing, Google Analytics

Experience

Senior Manager, Influencer & Creator Marketing

Wpromote

2026-3 - Present · 7 mos

Influencer Marketing Manager

Wpromote

2023-7 - 2026-3 · 2 yrs 9 mos

• Responsible for creating and implementing Influencer Marketing strategies that align with client objectives and business goals across organic and paid channels. • Oversee the execution of influencer campaigns from audience research and outreach to contracting negotiations, content creation and review, and final reporting on KPIs such as awareness, engagement, and conversions. • Identify and build relationships with relevant influencers and talent managers who align closely with client targets

Influencer Relations Manager

Private Label Beauty & Wellness

2023-5 - 2023-7 · 3 mos

- Identify, recruit, and manage influencer partnerships, including both established influencers with existing brands and emerging talent looking to launch their personal brand. - Support influencers in building their online presence, including assisting with website development, branding, and setting up Shopify stores. - Act as the primary liaison between influencers and internal teams, ensuring alignment with product development and marketing objectives. - Provide ongoing support and guidance to influencers, helping them scale their brands and maximize their online potential.

Veterinary Assistant

BENNETT CREEK ANIMAL HOSPITAL LLC

2020-10 - 2023-7 · 2 yrs 10 mos

Clarksburg, Maryland, United States

• Responsible for delivering an exceptional customer experience for clients and pets • Set appointments, process billing, and oversee medication refills • Seek customer feedback to drive process improvements • Responsible for managing and posting across several social media platforms

Influencer Marketing Executive

Awin Global

2022-2 - 2023-5 · 1 yr 4 mos

Event Email Specialist & Contract Sales

Griot's Garage

2020 - 2022 · 2 yrs

• Attend national trade shows and special events • Demonstration and product sales • Provide a high level of customer engagement and customer service • Record breaking sales fiscal year 2021

Social Media Manager

The Shady Sun Tanning Co.

2020-3 - 2021-12 · 1 yr 10 mos

• Responsible for managing and posting across all social media platforms • Develop relevant content for target customers • Development of brand awareness and online reputation • Identify and manage influencers/ambassadors • Provide a high level of customer service to all clients

Student Brand Ambassador

Boohoo Group PLC

2019-7 - 2021-12 · 2 yrs 6 mos

Baltimore, Maryland Area

• Create and manage influencer strategies around consumer and corporate priorities • Assist in building brand/company reputation and brand strength • Promote products and marketing campaigns • Broad degree of fashion and retail knowledge and awareness to support strategic plans • Grow engagement on relevant social channels through high-quality influencer content • Increase direct sales through social channels as a result of influencer content • Work closely with brank marketing team to coordinate content with annual/seasonal promotions