Kyle Kerchaert

Create monthly content calendars for GlossGenius's social platforms. Ideate, write, design, film, and edit social media posts for Instagram, TikTok, Pinterest, Facebook, and YouTube. Develop, produce, and edit UGC video series for organic and paid media use. Build and manage a network of content creators that bring organic and paid user-generated content campaigns to life. Manage a team of social media associates and community engagement specialists to represent and elevate the GlossGenius brand through social content and community engagement. Create and run community engagement contests and events that drive new customer acquisition. Collaborate daily with Creative, Paid Media, Content, Community, and Product teams to produce cross-functional marketing materials and campaigns.

Leading social strategy, in-house content creation, and user-generated content production for Instagram and TikTok

Led video strategy for Beauty Insider and Style Insider. Executed and led end-to-end content production for Snapchat, TikTok, YouTube, Instagram, Facebook, and more. Grew Beauty Insider and Style Insider to over 10 million and 2.3 million followers across social media, respectively. Assisted launching company on TikTok and Snapchat. Beauty Insider won the 2021 Digiday Award for Best Snapchat Show under my direction. Supervised a team of 10 producers, editors, and videographers. Approved and edited all pitches, headlines, thumbnails, production outlines, scripts, final projects, and social copy. Managed editorial programming calendars and production budgets in order to publish seven episodes per week. Developed 12 show formats from conception to publishing. Tracked and analyzed video performance across platforms. Used KPIs to create decks and conduct presentations on how to elevate storytelling and overall brand. Built an international network of freelance videographers, editors, producers, industry experts, and public relations managers for top brands and talent.

Video producer for INSIDER focusing on beauty and style content. Produced five videos per month, optimized for YouTube. Managed a team of four producers by assigning trending stories and overseeing projects at all levels of production. Built industry media contacts list to secure story partnerships and under-embargo opportunities. Wrote and edited copy for social media distribution of team's stories using SEO and Google Analytics. Cast and directed talent, including high-profile influencers and experts, for studio and field shoots.

Organized and advanced up to 40 stories at a time across all stages of production, publishing six to eight per month. Pitched stories daily by monitoring news and trends in beats. Assisted distribution of team's projects on Facebook, YouTube, and CMS.

Created shot lists to commission original footage and interviews from sources. Produced four to five beauty or fashion videos per week while also contributing to travel, food, art, and home verticals.

Built targeted media lists and editorial calendars for clients; drafted pitches and social media posts for client product launches and news; scanned and clipped for client news, media coverage, and pitch opportunities; identified and monitored activity of influencers in client spaces on social media; conducted targeted research to assist in pitching accounts and developing media campaigns. Clients ranged from health, tech, and policy industries.

Executed engaging lifestyle and culture pieces at all stages of the writing process: pitching, researching, covering events, interviewing, and writing; copy edited and fact-checked stories for print and online; published stories using WordPress; assisted in fashion work, including identifying trends and assisting on-site with photo shoots; created and kept product logs for shoots; worked closely with PR professionals to coordinate stories; assisted in event management for 25th anniversary party.

Editor in Chief for The George Washington University's branch of The Odyssey, an online content platform directed by millennial voices. Interviewed, built, and managed a team of 18 writers, including a Social Media Director, Recruitment Director, and Assistant Editor. Created and oversaw public relations and staff recruitment operations, including an active social media plan. Copyedited content from all staff to be published on a weekly basis. Worked one-on-one with writers to brainstorm topics and enhance article quality. Executed work on and trained staff to use custom CMS. Compiled a weekly staff email with company news, comments on past week's work, and future article pitches. Worked under a managing editor and the national brand in order to develop a quality online presence.

Summa cum laude