DeCubellis
VP Product, AI @ Raycon | DTC Consumer Hardware | Product, Ops & Unit Economics @ Raycon Inc.
About
Product and operations leader building and scaling consumer hardware businesses across hardware, software, firmware, and eCommerce. I specialize in taking early concepts through disciplined execution into high-volume, customer-ready products, with a strong focus on unit economics, quality, and long-term scalability. Over the past several years, I’ve increasingly focused on practical AI adoption to expand team leverage and improve decision quality across the organization. This includes applying AI to product discovery, customer feedback analysis, operational workflows, forecasting, and internal tooling—using automation and data synthesis to reduce friction, accelerate insight, and improve execution efficiency. I’ve led multi-SKU product portfolios in direct-to-consumer environments, working closely with manufacturing partners, engineering, marketing, supply chain, and finance teams. My work spans product strategy, portfolio prioritization, launch readiness, post-launch optimization, and building systems that allow lean teams to operate at scale. I value clarity over complexity, systems over heroics, and shipping the right product over shipping fast for its own sake. I’m open to senior product leadership roles and selective advisory work where experienced judgment and thoughtful AI adoption can materially improve outcomes.
United States
Greater Boston
Consumer Electronics
IoT Product, Hardware-Software Integration, Startup Development, Product Launch Planning, Technical Leadership, AI Adoption, Customer Experience Design, Go-to-Market Strategy, Manufacturing Operations Management, Executive Decision-making, Mobile Applications, Product Development, Product Management, Consumer Products, Agile Methodologies, Project Management, Product Design, Data Analysis, Mechanical Engineering, Cloud Computing
Experience

VP of Product
New York, New York, United States
• Own the end-to-end physical and digital product roadmap across DTC eCommerce and retail channels, spanning hardware, software, firmware, and post-launch optimization. • Lead multi-SKU portfolio strategy with accountability for product-market fit, unit economics, quality, and long-term scalability in a high-volume consumer electronics environment. • Built data-driven product operating systems using NPS, returns, cohort analysis, and KPI frameworks to guide roadmap decisions, prioritize investment, and improve decision quality. • Drove practical AI adoption across product discovery, customer feedback synthesis, and internal workflows to increase team leverage, accelerate insight, and reduce manual analysis overhead. • Manage and mentor product managers, setting clear decision ownership while enabling tight cross-functional execution across engineering, design, operations, growth, and supply chain. • Partner closely with manufacturing, finance, legal, and commercial teams to balance speed, cost, and quality from concept through mass production and lifecycle iteration.

Technical Product Manager
Redwood City, California, United States
• Led product and program management for IoT-connected consumer devices, coordinating hardware, firmware, and software development across embedded systems and mobile applications. • Owned technical roadmap definition, launch planning, and cross-functional execution for new connected products within a fast-moving startup environment. • Worked closely with engineering and design teams to translate customer needs into scalable technical requirements, balancing user experience, reliability, and manufacturability. • Supported early use of automation and data analysis to improve product insight, issue triage, and development prioritization across the product lifecycle.

Project Engineer / Product Lead / Bose Frames
Framingham, MA
• Served as Product Lead and Project Engineer for consumer audio products from early concept through mass production, including Bose Frames and QuietComfort 35 II. • Led cross-disciplinary teams across engineering, manufacturing, supply chain, and creative to deliver technically complex consumer products at global scale. • Owned product requirements, system architecture trade-offs, testing strategies, risk mitigation, and schedule management across full product lifecycles. • Acted as a technical program leader aligning customer experience goals with business objectives, cost targets, and production constraints. • Developed a strong foundation in systems thinking, product quality, and lifecycle ownership across high-volume consumer electronics.

Lead Design Engineer
Framingham, MA
Launched products include: SoundSport Wireless, QuietComfort 15, QuietComfort 20, QuietComfort 25, SoundSport In-Ear, SoundSport In-Ear Ultra • Led mechanical design, development, and manufacturing responsibilities from proof-of-concept through form factor design iterations and into mass production. Most recently on SoundSport Wireless • Directly influenced industrial design and mechanical requirements to create the best aesthetics while achieving benchmark targets for robustness and market use cases • Interdisciplinary liaison between industrial, electrical, reliability, and acoustical groups • Oversaw materials selection, vendor interaction, manufacturing capability, and long-term sustainability of product quality

Student Engineer
Peabody, MA
• Designed and constructed components for rapid DNA analysis to be used in new prototypes, influenced the launch of the DNAscan Rapid DNA Analysis System for use by law enforcement to revolutionize DNA testing with capability to analyze a DNA sample in under 90 minutes • Maintained life testing fixtures for implantation of new designs • Influenced product roadmap growth opportunities

Student Engineer
Framingham, MA
Product Development, Noise Reduction Technology Group (NRTG) - Received Bose Award of Excellence for time-sensitive testing on aviation headset launch - Used silicon injection molding to help create the StayHear eartip seen on all Bose in-ear products - Improved current packaging for future consumer product launch for the On-Ear and In-Ear consumer headphones and A20 aviation headset

Technical Assistant, Security Clearance
Newport, RI
- Computed Digital Signal Processing in MATLAB for data optimization - Reviewed SolidWorks drawings and implemented the designed parts into final products - Assembled towed arrays on the manufacturing line for production
Education

Mechanical Engineering, Mathematics, Cum Laude
Honors: Dean Scholar, Dean’s List, University Honors Program, National Society of Collegiate Scholars Relevant Coursework: Calculus I/II/III for Sci/Eng, System Analysis & Controls, Advanced Technical Writing, Physics for Engineering I/II , Engineering Problem Solving & Computation, Biology, Engineering Mechanics & Design, Differential Equations & Linear Algebra for Engineering, Fluid Mechanics, Material Science, Mechanics of Materials, Thermodynamics, Dynamics & Vibrations, Measurement & Analysis with Thermal Science Application, Computation & Design, Thermal System Analysis, Probability & Statistics, Electrical Engineering, Statistics & Stochastic Processes, Engineering Design, CAD & Manufacturing
DeCubellis Contact Information
Phone
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