Kyle Michael

As CRO at Follow The Leader Distribution Company Ltd. (FTLD), I lead the commercial engine: revenue strategy, sales execution, key accounts, channel partnerships, pricing, and go-to-market across our hardware portfolio and in-house brands (incl. ASCERA). My mandate is to build repeatable growth, tight pipeline governance, accurate forecasting, disciplined margin management, and crisp cross-functional alignment from product/QC through to customer outcomes. Core responsibilities Set revenue targets, GTM priorities, and account strategy across provincial and international channels Lead key account management, partner negotiations, and commercial deal structure Own forecasting, pipeline hygiene, and commercial reporting; drive adoption of process in Odoo/ERP Oversee pricing, margin, and MOQ strategy; balance growth with operational realities Coordinate with R&D/QC and operations to reduce failures, improve performance, and protect brand trust

As Chairman of the Board at FTLD, I provide governance oversight, vision alignment, and strategic accountability across all business units. I guide high-level decisions on capital structure, executive leadership, and long-term planning while ensuring alignment with our core values: integrity, innovation, and consumer safety. I foster an environment of trust, cross-functional excellence, and mission-driven growth as we position FTLD to lead responsibly in a rapidly evolving global market.

One of the most challenging roles of my career, I have been summoning vast amounts of energy from my private reserve... Passion!

As Chief Growth Officer (CGO) at Follow The Leader Distribution Company Ltd. (FTLD), I lead with a mandate to unlock strategic growth, expand market reach, and forge high-impact partnerships across the global cannabis sector. Focusing on vape hardware innovation and ancillary product solutions, I help position FTLD and our flagship brand, ASCERA, as a trusted force in Canada’s regulated supply chain and beyond. My role blends frontline business development with executive oversight. I actively source and close high-value deals, assess new product and market opportunities, and act as FTLD’s external face at trade shows, investor forums, and partner summits. From shaping go-to-market strategies to driving revenue across emerging channels, I bring a hands-on, data-informed, and brand-conscious approach to expansion. I work closely with our CEO, CRO, and global supply partners to ensure that every step forward aligns with FTLD’s mission: to deliver reliable, high-performance products that respect both the integrity of the plant and the health of the consumer. Whether onboarding new clients, evaluating white-label technologies, or negotiating exclusive distribution agreements, I operate at the nexus of innovation, trust, and tactical execution. Let’s connect if you’re a cannabis brand operator, licensed producer, or investor exploring next-gen hardware solutions, private label programs, or strategic entry into the Canadian, European, or LATAM markets.

Venture Company to raise funds for specialty vapourizer technology development.

ASCERA is a next-generation cannabis hardware and delivery brand, engineered to preserve the purity and integrity of premium cannabis oils. As Founder and Chief Visionary Officer, I have led ASCERA since its inception in May 2020, guiding its evolution as a trusted innovator in cannabis vape technology. With over two decades of industry experience, I bring deep knowledge of cannabis oils—including RSO, BHO, CBD, Honey, Cherry, distillate, live resin, and rosin—and have applied that expertise to ensure our hardware respects the plant, safeguards the user, and elevates the experience. My role centers on envisioning the future of cannabis consumption and building toward it with science, strategy, and soul. I oversee brand direction, IP development, and international partnerships, including pioneering ceramic and glass hardware technologies optimized for formulation flow, flavour fidelity, and consumer safety. ASCERA’s platform was designed to enable medical-grade oil delivery systems with minimal leaching risk and zero compromise on terpene expression or viscosity dynamics. We are proudly based in Canada and aligned with emerging and mature global markets. Under my leadership, ASCERA is a product line and a standard-bearer for cannabis inhalation technology, advancing clean, reliable, and high-performance devices that serve the world’s best oil brands. From materials engineering to terpene compatibility, ASCERA continues to set benchmarks. As CVO, I remain committed to innovation, market readiness, and ensuring that packaging and hardware become conduits between nature’s medicine and the modern patient or consumer.

Patron dispenser system enables precise control over patients natural medicinal extracts.

The tool was brilliant, through years of direct consumer feedback I have helped the developers to refine the product into what it is today! Additionally I have spearheaded the development of two different filling solutions to enable Larger producers to automate their production.

As the Founder of Clarity With Integrity Diamond Company, I led a team in creating custom diamond jewelry to help grooms Seal the Deal! I managed remote operations in Vancouver, British Columbia, Canada, ensuring top-notch customer service and unique designs. I developed strong communication and negotiation skills in the luxury jewelry industry through my role.

• Founded and operated a successful company I ran this company as a sole proprietorship. After a while, I incorporated my first corporation, ESP Ventures Ltd. Starting small with House Parties and Bush Parties, I started doing Club Nights and then full Concerts. I had several sold-out shows and many near capacity, of which there were highlights: Ice-T, Alpenrock House Whistler. SOLD OUT Del Tha Funky Homosapien, Garfinkels, Whistler, SOLD OUT De La Soul, Whistler Conference Centre, 90% Capacity Snoop Dogg w/The Funkadelics, Plaza of Nations, Vancouver, 80% Capacity • Developed strong skills in event planning, marketing, and customer relations, resulting in a thriving business with a strong reputation in the entertainment industry.

My university education laid the groundwork for my multidisciplinary approach to business, creativity, and innovation: Classical Etymology (Greek & Latin): A deep understanding of linguistic origins and evolution enhances my ability to communicate complex ideas with clarity and precision. English of Poetry and Drama: Exploring storytelling and narrative techniques that inspire my creative writing and public speaking. Anthropology: Insights into cultural dynamics and human behaviour, invaluable for building meaningful connections and community engagement. Philosophy of Religion: A foundation in ethical reasoning and diverse worldviews, shaping my approach to leadership and decision-making. Sociology of Deviant Behaviour and Social Control: A critical understanding of societal structures, aiding in strategic planning and navigating regulatory environments. These studies inspire my work as an entrepreneur, innovator, and advocate for transformative solutions across industries.

During my four years at St. Michaels University School, I graduated with Honours, excelling in mathematics, and embraced a variety of extracurricular pursuits, including squash, tennis, theatre, and rugby. This experience honed my academic and athletic abilities and immersed me in a diverse cultural environment that broadened my perspective and enriched my worldview. These formative years instilled values of discipline, teamwork, and a global mindset that continue to shape my personal and professional journey.