Kyle M.

Care for American’s team members in Europe, Asia Pacific, and Australia who are charged with the company’s airline / airport operation, its commercial business, and customer care in those regions. In addition, care for the airline’s most important airline partnerships in those locations and ensure they serve well our mutual travel customers. Craft and execute the airline’s global strategy and ensure commercial and operational success on a daily basis.

Sales and Marketing Leadership: Lead team of Account Sales Managers and Development Managers responsible for DFW's largest and most important corporate accounts and travel agencies in the most profitable hub. Protect and grow AA’s DFW Corporate/Agency revenue base Ensure a competitive, yet increasingly profitable, market position for AA in the corporate, agency, and non-profit communities. Coordinate closely with Corporate Communications and other departments to manage high profile public relations matters especially in corporate and media settings. Work with Revenue Management, Advertising, and AADVANTAGE to ensure that AA maximizes all market opportunities in DFW.

Team Start-Up and Marketing Leadership: Managed all phases of Strategic Marketing Team start-up. Established operating procedures and service standards. Directed the development of standardized Passenger Sales presentation materials that significantly improved AA’s image in the corporate arena and contributed to the acquisition, retention, and revenue maximization of important accounts. Managed a team of analysts responsible for the development of corporate proposals and account performance reviews for the Division and ensure cross-divisional consistency. Led marketing initiatives, which included targeted mailings, agency blast faxes, booking contests, marketing materials, advertising plans, and AADVANTAGE promotions. Developed plans for successfully launching new routes and improving performance of “troubled” routes and accounts.

Strategic Planning: Maximized the value of the AADVANTAGE database and the network of marketing partnerships. Implemented marketing strategies to effectively acquire new customers, encourage customers to stretch their use of currently consumed products and services, cross-sell other products and services, and retain customers long-term by focusing promotional efforts on customers whose propensity to switch is either high or growing. Monitored competitive environment and made recommendations aimed at maintaining the AADVANTAGE program’s position as the leading loyalty program in the industry. Introduced Reduced Mileage Awards, a product which resulted in the generation of over $10 million in first 13 months.

Product Management: Managed AA’s relationship with Citibank, the largest AADVANTAGE partner, and coordinated the introduction of new product features for the Citibank AADVANTAGE card, the world’s largest airline affinity card. Directed the development, roll out, and promotion of card enhancements to ensure that it maintained its position as the market leader and remained profitable for AA. Managed advertising campaigns and direct marketing efforts designed to boost customer acquisitions, increase average spend, and reduce attrition.