Kyle Helland

• In addition to managing Merchandising Team overseeing Store Planning was added to my role and responsibilities • Stepped in and managed new store set in Ripon to ensure store opened on time and customer ready • Heavily involved in new store design and planning in Neenah, WI • Responsible for vetting new software solutions for floor planning and POGs • Developed new processes to create consistency, efficiencies and improved communication across all Cross-Functional Teams leading to better execution • Responsible for managing fixture budget

• Responsible for a team of 5 Category Managers and 5 Category Analyst • Developed Weekly KPI Reporting focused on sales, profitability, OTB and in stock to allow Merchandising Team to view the business consistently. • Identified Headwinds/Tailwinds in the business and worked with Merchandising Team to maximize the business. • Responsible for Ad Allocations. Used current trends, market data and historical data to ensure that we were able to clearly covey important messages to our customers • Develop and maintain meaningful relationships with vendors. • Embrace core value of “One Connected Team” by working directly with Cross-Functional Leaders and their teams • Helped assess current talent and redefine roles to improve performance, productivity and efficiencies • Lead Weekly Merchandising Meetings to ensure team is aligned on strategies and initiatives

• Grew sales in Sporting Goods by 22.6% from 2019 to 2023, accounting for over 70% the company’s overall growth during that period. • Led merchandise team during the opening of 15 new stores. • Directed the buying team (6-10 team members), exceeding strategic initiatives. • Monitored trends in customer buying habits, marketing conditions and competitor actions to adjust strategies and achieve sales. • Coordinated sales promotion activities and pricing of merchandise to maximize sales. • Led mitigation of price increase threats and supplier negotiations. • Strategized and facilitated a correction action process for critical shortage purchasing issues. • Supported the implementation of company programs, procedures, methods and practices to promote Fleet Farm’s key messages. • Hired, trained and mentored buying team for high level of performance. • Established the agenda for lead buyer team meetings and regular one-on-ones with team members.

• Grew sales in Seasonal by 26.3% from 2016 to 2019, more than 2X the company growth rate over that same period. • Led team of 5 buyers that continued to exceed financial performance YOY. • Trained, taught and developed team of merchants to mold future leaders of Fleet Farm. • Monitored industry trends and competition to ensure Fleet Farm remained a best in class retail destination.

• Developed and executed financial plans to ensure the company met or exceeded its financial goals. • Worked with buyers to create effective promotional plans and evaluated performance for key victories/learnings. • Led team of merchants that helped implement Big Bets Grocery Initiative.

• Developed, designed and produced strategic buying plans for merchandise needs. • Maximized seasonal business by identifying trends and quickly reacting in season. • Led launch of new Bunker Hill private label paint program. • Maintained strong vendor relationship to build comprehensive assortments in order to achieve financial goals.

• Oversaw sell-thru and margin target KPIs to meet annual sales, profit and inventory targets. • Renegotiated vendor programs that led to increased profitability. • Introduced new products and merchandising techniques to improve the customers in store experience.

• Named Impact Merchant by Home World Business for the second time, in July 2009. • Managed sell-thru and margin target KPIs to ensure division achieved sales, profit and inventory goals. • Developed sales and marketing concepts to deliver recognizable values to achieve sales and gross margin plans.

• Named Impact Merchant by Home World Business, in July 2006. • Managed purchasing and distribution for a $58 million business. • Responsible for forecasting and executing plans to achieve financial goals.

Emphasis: Marketing; Minor: Economics