Kyle Braithwaite

Direct responsibility of managing all aspects of short-term retail across the portfolio and a budget in excess of £5million. My main duties include: • Direct management of 4 Account Managers, who sell all aspects of short-term retail across the portfolio, including short-term promotions, permanent kiosks and pop up shop locations. This ranges from start-up businesses to well established national brands. • Responsibility for setting the business plan, on-going reforecasting, preparing lease agreements, debt management and implementing a flexible strategy to achieve our targets. • Identifying opportunities to drive additional incomes streams, which includes utilising redundant space, introducing new sale avenues and creating new add-on packages to increase client spend.

My day to day responsibilities at intu consists of the following: • Management of the Retail Merchandising Units (RMUs) programme across 9 intu shopping centres, which includes the direct sales, monitoring/reporting of performance and overseeing the maintenance of the units. • Sourcing of new businesses to trade and/or promote on space within the intu shopping centre portfolio. • Effective management of key accounts, which includes maximising commercial value and cross selling them into other centres within the portfolio.

In my role as Senior Regional Venue Manager, I was responsible for: • Assisting with the management of 5 Regional Venue Managers and their day to day roles, which included; preparing individual mall commercialisation strategies for over 60 venues, on-going monitoring of the company forecasts, analysing and developing venue data to highlight any issues and assisting with venues that are struggling to meet performance targets. • Managed over 25% of the company UK portfolio, which included two of the top 10 shopping Centres, the UKs largest garden centre portfolio and a UK rail network. My portfolio grew over 200% since I started the role of Regional Venue Manager in 2011. • Developing centre proposals for clients, which included a workable strategy, highlighting both achievable forecasts and a clear opportunity for growth and development.

In my role as Regional Venue Manager, my day to day duties included: • Producing, managing and delivering individual mall commercialisation strategies to identify key areas for growth and ensuring the maximisation of profitability within the venues I managed. • Maintaining the company’s key partner relationships to ensure we are meeting with their needs and expectations and maximising both their commercial and marketing exposure. • Identifying new venues and working alongside our business acquisition team to bring them on service.

Braithers Retail was a business that focused on retailing seasonal products mid-mall within a number of top UK shopping centres. During my time as owner of the business, I was responsible for: • Sourcing and purchasing of all products to be sold within our locations, • All contract negotiations with our landlords, • Day to day management of 10 staff members, which included rotas, PAYE payments and all HR related queries.