Kwong Sze Yeen

I lead enterprise and public sector digital transformation across Malaysia and Southeast Asia, specializing in Agentic AI, advanced data analytics, and IT modernization. I position ASL as a strategic partner, implementing autonomous digital colleagues, governed AI operations, and secure infrastructure. What I Do: AI Solutions & Expansion: Driving adoption of proprietary AI platforms like Corporate Brain (enterprise knowledge with Self-RAG grounding) and Digital Programmer (secure, AI-powered SDLC). Governed AI & Cybersecurity: Deploying iMBrace governed AI platforms featuring continuous audit trails, aligning seamlessly with BNM RMiT guidelines and global security frameworks. Public Sector AI: Delivering high-stakes AI applications—including leading architectural presentations for AI digital forensics at National Law Enforcement—and executing secure data governance projects. Ecosystem & Capacity Building: Developing nationwide AI education frameworks for the TVET sector and forging strategic alliances with IT distributors, system integrators, and local tech partners. Enterprise Tech Transformation: Integrating DinTal Claw self-evolving digital workers with hybrid cloud, networking (SD-WAN, MPLS), and leading enterprise Business Intelligence (BI) deployments. 🏢 Industries Covered Government: AI Forensics, Secure Infrastructure, Data Security Finance & Banking: Governed AI, FinTech, Cybersecurity (RMiT) Education: TVET AI Frameworks, Smart Learning Telco & IT: Agentic AI, Cloud Migration, Connectivity Healthcare: Document Intelligence (DocIQ), Digital Health Logistics & Manufacturing: Multimodal AI, IoT, Smart Warehousing

Covering SEA Market, my role requires me to gathered valuable market intelligence through regular field visits, conferences, trade shows, and other networking events to stay updated on Mobile industry trends and customer preferences. Expanded territory reach by identifying new business opportunities within the region and tailoring solutions for prospective clients' unique needs and requirements. Developed and executed successful business plans to drive growth in key markets across the region. Managed complex contract negotiations, ensuring mutually beneficial agreements for both parties involved. Established trusted partnerships with key industry influencers, expanding brand visibility within the region, by utilizing digital enablers.

Strategic Alignment: Developed and executed comprehensive sales strategies that aligned mobile and technology initiatives with corporate objectives, with a strong focus on the Banking and Financial Services industry. Client Partnerships & Market Growth: Identified and secured key client relationships, negotiated high-value agreements, and forged strategic partnerships to drive business expansion, market share growth, and service excellence in coverage solutions—including Fixed Services, Managed Services, Cloud, and SD-WAN. Market & Competitive Insights: Analyzed market trends and competitor activity to shape winning strategies; collaborated closely with marketing and product teams to ensure sales efforts were aligned with product roadmaps, regulatory standards, and emerging technological trends. Sales Forecasting & Performance Management: Consistently delivered accurate sales forecasts, performance reports, and market insights to support informed decision-making. Innovation & Customer Experience: Worked cross-functionally to identify and implement innovative solutions, enhancing customer experience and driving sustainable revenue growth.

• Explore business opportunities within the Underserved and Unserved segments, digitalizing business by providing financial products and services. • I'm also responsible for managing designated Key Partners, integrating solutions within our App Ecosystem, to achieve Sales & Revenue Objectives set by the company. • Coordinates Marketing Programs with Associations and NGOs, and provide sales support activities & branding programs with Trade Marketing Team.

• My role requires me to explore business opportunities in new segment, promoting both Postpaid and Prepaid. • I'm also responsible for managing designated current Key Partners, to achieve Sales & Revenue Objectives set by the company. • Actively Coordinates sales support activities & marketing programs with Trade Marketing Team, provide expert advice and support to customers to ensure continued sales growth and maximum customer retention so as to achieve and exceeds sales targets.

My role requires me to travel across Malaysia and Brunei, to identify and develop new B2B business opportunities, by continuously promoting Swarovski crystals product range to new target segments, both direct brand owners and channel. Handles existing key accounts in selected segments that will contribute to the development of long-term client relationship and produce profitable business growth for the company. I am also responsible for Swarovski Gifting segment, targeting Corporate MNC & Gifting Agencies. Work with clients on their marketing campaign and participate in tradeshows & fashion shows. Coordinates sales support activities & marketing programs in coordination with Marketing Team. Provide expert advice and support to customers to ensure continued sales growth and maximum customer retention so as to achieve and exceeds sales targets. Establish & maintain efficient relationship with new and existing clients, generate new business opportunities in assigned territory / channel, and to ensure clients have positive experience by communicating effectively pre and post deal process. Work closely with relevant departments / colleagues (Trade Marketing, Designers, Customer Service), to ensure efficient operation in terms of product availability, storage, delivery & after sales service. Work closely with marketing and promotion team to design required promotion and awareness campaigns for target market / clients.

Responsible for managing designated Key Customers in Logistics and Services segment, and to achieve Sales & Revenue Objectives set by the company. Accountable for developing Annual Customer Plan and Manage product/service/solution mix, pricing and margins according to agreed aims. Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer and satisfaction. Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development. Work closely with Pre and Post Sales Team in ensuring customer’s requirement are understood and fulfilled. Respond to and follow up sales enquiries using appropriate methods. Record, analyse, report and administer according to systems and requirements. o Reporting to : Business Manager o Current Project : Logistics, Retail, & Services segment o Product Base : Corporate Mobile Line / Solution products o Dealing with : C-Level/Decision Maker of the company

Managing the sales team that focuses on selling website catering for Restaurant ranging from large chain to smaller SME (Small and medium enterprises) It is also my responsibility to manage selling price, profit margin and lead generation for the entire sales team under my care. One key product is also to up sell and cross sell the Restaurant Management System (RMS) to the restaurant as a means of interacting with the Restaurant customer. Optimizes on the sales pitch to try out different approach to maximize sales result in terms of total number of client successful closed. My daily role is also to manage sales operation for the team to ensure a smooth sales process and sales turn around time. Using several sales method and technique, such as canvassing and working closely with the marketing team to work on projects and campaign that boost sales and enhance value added services for our clients.

Plan and prioritize personal sales activities and customer/prospect contact towards achieving agreed business targets, including costs and sales, for Corporate Lines, Plan and manage personal business portfolio/territory/business according to an agreed market development strategy. Manage product/service mix, pricing and margins according to agreed aims. Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer and satisfaction. Respond to and follow up sales enquiries using appropriate methods. Monitor and report on market and competitor activities and provide relevant reports and information. Record, analyse, report and administer according to systems and requirements. Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development. o Reporting to : Business Manager o Project Seg : Logistics, Forwarding and Retail o Product Base : Corporate Mobile Line / Broadband products o Dealing with : C-Level/Decision Maker of the company

Identify and develop potential business strategy & or synergy program(s) for Berjaya Group of companies for Prepaid, Pospaid, and Reload. Drive and manage the developed monthly program(s) by visiting all participating outlets across Malaysia . Provides necessary support to all relevant parties in meeting the program(s) objective. Working with relevant parties in executing the program(s). Monitor, review and or obtain feedback on those programs launched periodically. o Reporting to : Senior Manager of Strategy & Synergy Department o Project : Berjaya Group of Companies o Product Base : Sales & Marketing Activities o Dealing with : Managing Director, Marketing & Operation GM