Kushi Parvez

Marketing @ Reckitt

About

Marketing professional with 5+ years of experience in CPG industry across multiple categories (Health and Hygiene | Food and Beverages/ Chocolates) and roles like category development, innovation development, consumer insights, channel marketing & brand management. Strong track record of delivering data-backed solutions, impactful product campaigns, and portfolio expansion initiatives across multiple countries and categories

Country

India

City

Gurugram

Industry

Consumer Goods

Skill

Digital Media, Media Planning, ATL, P&L Management, Product Innovation, Consumer Insight, Communication, Microsoft Office, Management, Microsoft Excel, Leadership, Microsoft Word, Microsoft PowerPoint, Public Speaking, Research, Project Management

Experience

Marketing

Reckitt

2023-3 - Present · 3 yrs 6 mos

India

Responsible for driving growth for leading premium germ protection brand globally (20+ countries). Led the portfolio growth strategy and global innovation pipeline development for Personal & Home hygiene category.

Marketing

Mars

2021-6 - 2023-3 · 1 yr 10 mos

Gurugram, Haryana, India

Managed 360° brand campaigns for Snickers, delivering double-digit growth across digital and offline channels. Launched new product formats and localized innovations, strengthening brand relevance and market presence.

Analyst

Nielsen

2018-7 - 2021-6 · 3 yrs

Gurgaon, India

Partnered with top FMCG clients like Nestlé to deliver strategic insights and market expansion solutions. Drove client growth through data-backed retail strategy, rural market optimization, and new business acquisition.