Kurt Brunner

Elsali Consult is an umbrella company under which numerous projects are in various stages of development. Activities will range from tourism, business development, business consulting, project management, high net worth individual security services, reality TV show and product development.

Ultimate Bush Adventurer was birthed over a period of time. Product design always caught my attention so I aligned my desire to be self employed with my natural ability for product design and development. This journey finally led to the establishment of a new 4x4 accessory manufacturer and supplier in the South African market and abroad. Ultimate Bush Adventurer filled the gap in which quality niche products, coupled with years of retail and fitment experience, satisfied the needs of many clients and fitment centres alike.

4x4 Mega World has seen tremendous growth over the past 5 years. Creating and implementing a new business model has led to this growth. 13 corporate stores, 13 franchises and Sub-Saharan Africa have seen huge growth. Duties include all staff training, sales and workshop functionality. Ensuring the group sales are on target, duties are adhered to and the general running of the branches are compliant with company procedures. I am part of the ordering team that orders stock from local and overseas suppliers. Ensure that all FB and website material is correct and current. All the videos done on our social media platform feature me as I believe in creating a personal relationship with our customer base. The marketing manager and graphic designer report to me. Organize all expos that 4x4 Mega World attend, Huntex, Beeld Outdoor Show, NAMPO and many more country wide. I was solely responsible for the Ford SA, Isuzu, Nissan and Toyota approvals of our product range. References available on request. This is a world first. This process took just short of 4 years to complete with constant liaison with engineers, sales teams and marketing departments. All new business development and current corporate customer liaison is one of my primary tasks. The franchise manager, who manages 11 franchises, reports daily to me regarding sales, corporate identity, stock orders and stock holding as well as any issues that may arise. I liaise directly with our main supplier, ARB Australia, regarding orders, technical issues, vehicle manufacturer approvals, Africa sales, new products etc. 4x4 Mega World is ARB’s largest private customer in the world.

Duties were to ensure that the store operated as a profitable, well-run arm of the group. I was directly responsible for 11 staff members. Purchasing new products and the negotiating of financial terms were also an integral function of mine. Liaising with 25 other stores to ensure they follow company policy with regards to products, fitments, marketing, signage, stock holding etc. Creating new business relationships with motor manufacturers on all levels, from head office to sales floor. I was responsible for growing our customer base in the vehicle sector. I was responsible for staff training country wide as well as dealers that purchase our products. I attended all expos 4x4 Mega World exhibit at to ensure the display, sales, staff compliment and product range were representative of our brand.

Operated as a mobile fitment center servicing the off-road market. I used my experience to offer an on-site service to predominantly car dealers, but not limited to, in order to place myself in a position where I had no competition. Driver Training: Instructed customers on the correct use of their off-road vehicles, driving skills etc. Marketing: Organized local 4x4 competitions, sponsorships etc. I started an expo, The Great Outdoors Expo, with a good friend of mine, as Port Elizabeth was ready for a top-notch outdoor expo. The entire operation from the birth of the concept to logo design, marketing, sales, operations and finally the actual event, was run by my partner and I. There were 22000 visitors at the first show held in September 2011 at the World Cup Soccer Stadium in PE. We held a second expo in 2012 but unfortunately were rained out completely. This resulted in a huge financial loss for us.

Managed the business on behalf of the owner. Stock orders. Managed two staff members. Performed workshop fitments. Sales and Marketing. Cash up and banking. Resigned to start a new 4x4 Mega World store in Port Elizabeth.