Kurt Jan San Juan

Growth Marketing @ GSM - Xanh SM

About

Brand & Performance Marketing Professional | Driving User Acquisition & Digital Growth for Leading Brands I am a highly experienced brand and consumer marketer with a proven track record of delivering data-driven programs that drive business growth through strategic market execution. With over eight years of progressive experience, I excel at fostering cross-functional collaboration and managing end-to-end marketing strategies. My Impact & Key Achievements: 📈 As part of the Bidroid team, I helped drive the success of fintech apps like GCash, which delivered over 6.5M+ installs, 771K+ registrations, and 63K+ successful KYC verifications through AI-powered digital campaigns. 🚀 Led the successful expansion of Lalamove across Luzon by localizing marketing strategies and executing region-specific acquisition initiatives. 📊 Managed the end-to-end execution of customer lifecycle communications, including promotional offers, activation messaging, and churn reactivation flows. 🔥 Oversaw marketing efforts for three brands at G2G All Spice Eatery Group Inc. and secured sponsorships and partnerships to broaden market reach

Country

Philippines

City

Metro Manila

Industry

Internet

Skill

Marketing Partnerships, TTL, Streamlining Operational Processes, Marketing Campaign Management, Marketing Science, Market Analysis, Cross-functional Alignment, Brand Development, Cross-functional Team Leadership, Adsense, Computer Literacy, PnL Management, Customer Lifecycle Management, CAP, Development & implementation of marketing plans, Performance Marketing, Customer Relationship Management (CRM), Business Analysis Planning & Monitoring, Marketing Leadership, Digital Marketing

Experience

Growth Marketing

GSM - Xanh SM

2026-3 - Present · 7 mos

Business Development and Marketing Manager

Bidroid Hub Technologies Pvt Ltd

2025-6 - Present · 1 yr 4 mos

Spearheading Bidroid's entry and growth in the Philippine market, I focus on building strategic partnerships, acquiring new clients, and identifying revenue opportunities across mobile performance marketing, including CPI, CPC, retargeting, and CPM campaigns. Acting as a dual Marketing Consultant and external growth lead, I bridge local market insights with Bidroid's global goals by providing sales forecasts, developing data-driven marketing strategies and tailored solutions with the product team, and managing the full sales cycle—from prospecting to deal closure and collections. I also represent the company in key industry events and work closely with cross-functional teams to align market strategy, drive innovation, and ensure long-term business impact in the region.

Assistant Marketing Manager

Buffalo's Wings N' Things

2024-7 - 2025-5 · 11 mos

Manila, National Capital Region, Philippines

Oversaw marketing efforts across three brands ensuring consistency and strategic growth (Buffalo’s Wings N’ Things Dickey’s Barbecue Pit Rangoon Ruby). Secured sponsorships and partnerships to broaden market reach, aligning with partner co-executions. Analyzed market trends to optimize strategies and improve performance.

Marketing Lead (User Marketing)

Lalamove

2020-8 - 2024-7 · 4 yrs

Increased the overall active user base by growing first-time users through data-driven integrated marketing campaigns and promotional strategies. Managed the customer relationship management (CRM) system, overseeing end-to-end execution of lifecycle communications. Developed and implemented segmented promos for user activation, retention, and reactivation. Led the successful expansion of Lalamove across Luzon by localizing marketing strategies and executing region-specific acquisition initiatives.

Marketing Lead (Driver Marketing)

Lalamove

2020-2 - 2020-8 · 7 mos

Philippines

Led cross-functional marketing efforts and collaborated with operations teams to drive end-to-end strategies for driver acquisition and retention. Designed and executed integrated marketing campaigns to generate quality driver leads and increase activation rates. Streamlined onboarding processes and introduced key operational improvements resulting in a higher lead-to-active conversion. Provided strategic direction for regional growth initiatives ensuring alignment between marketing objectives and business needs.

Marketing Specialist (Driver Marketing)

Lalamove

2018-11 - 2020-2 · 1 yr 4 mos

Makati

Developed and executed brand-building strategies focused on strengthening Lalamove’s presence within the driver community. Launched targeted marketing campaigns to generate high-quality driver leads ensuring a steady and scalable supply to meet operational demand. Collaborated with cross-functional teams to align messaging optimize acquisition funnels and support driver onboarding initiatives.