Kurt Bugeja

Director of Paid Media @ WELL Group Ltd

About

PPC Team Lead; Senior Performance Marketer | 10+ Yrs Driving Profitability in iGaming | Google Ads| CRO Specialist. My key strengths include: PPC Team Leadership: Directing, coaching, and developing PPC talent to achieve ambitious performance targets and operational efficiency. Google Ads Mastery: Designing, implementing, and scaling high-performing Google Ads campaigns, from initial setup to full-funnel optimization. iGaming Expertise: Deep understanding of the unique challenges, regulatory landscapes, and conversion psychology within the sports betting and online casino space. Conversion Rate Optimization (CRO): A special interest in A/B testing, user journey analysis, and on-site optimization to continuously improve conversion rates and advertising efficiency.I am passionate about transforming raw spend into genuine profit and using data to unlock hidden growth opportunities.

Country

City

Malta

Industry

Marketing & Advertising

Skill

Social Media Marketing, Marketing, Event Management, Team Leadership, Research, Client Services, Online Marketing, Teamwork, Microsoft Office, Social Media, Advertising, Google Analytics, Project Management, Cross-functional Team Leadership, Client Relations, Public Relations, Online Advertising, Branding Consultancy, Strategic Marketing Consultancy, Social Media Consulting

Experience

Director of Paid Media

WELL Group Ltd

2026-2 - Present · 8 mos

Senior PPC Team Manager

LeoVegas Group

2023-2 - 2026-1 · 3 yrs

Malta

Senior PPC Manager

LeoVegas Group

2021-12 - 2023-2 · 1 yr 3 mos

Malta

PPC Manager

LeoVegas Group

2020-9 - 2021-12 · 1 yr 4 mos

Malta

PPC Team Lead

Catena Media

2019-12 - 2020-9 · 10 mos

Malta

PPC Specialist

Catena Media

2018-8 - 2019-12 · 1 yr 5 mos

Malta

Lead Digital Strategist

2016-9 - 2018-8 · 2 yrs

Malta

My role as a digital strategist is about working with my team and other teams within the agency to solve complex business, brand, marketing and / or technology problems.

Digital Marketing Executive

2014-9 - 2016-9 · 2 yrs 1 mo

Flight Attendant

Air Malta

2012-4 - 2014-9 · 2 yrs 6 mos

The primary responsibility of a flight attendant is to maintain safe conditions in the airplane cabin, to teach passengers safety procedures and to assist passengers during emergency situations. Secondarily, the flight attendant serves passengers food and beverages and dispenses items for comfort and entertainment such as pillows, magazines and headsets.