Kunal Yadav

Building Food Service and B2B Business for HyFun Foods. Core Member of the (IPO bound) Leadership Team, re-defining the GTM models, creating end to end processes, building a future forward innovation pipeline & developing capabilities.

Part of India Leadership Team managing a business turnover of $1Bn+, Team Size 85, DR’s 10 Led the business transformation by conceptualizing and setting up a Unified B2B sales organization, moving from a traditional separate product led GTM to a common all product team structure aimed at leveraging the combined strength of Cargill by bringing complete category solutions.

Part of India CXO team, heading sales & marketing for Olam’s Food Ingredient Product Portfolio ($300 Mn TO). Set up the B2B sales organization to capture growth in the India domestic market; developed the go to market strategy to leverage opportunities across Food FMCG & Organized Retail. • Conceptualized a unified sales organization to leverage synergies across Olam’s multiple food categories. • Set up 3P co-manufacturing facilities for commercialization of New Growth Initiatives. • Set up a front-end supply chain function & institutionalized planning process. • Identifying new Growth Opportunities and aligning product BU teams and Global stakeholders on the short- & long-term growth plans and guiding investment decisions. • Driving Innovation Culture and working with Global Innovation teams on concept delivery

Was part of the India Leadership Team, managing 70% of McCain India's top line ~($100 Mn), Team Size 110, DR’s 9 • Winner of the Prestigious “Profitable Topline Growth” Global Award for Developing Countries – India FS Business Division in Fiscal 2016. • Winner of the Prestigious “Excellence in Execution” Global Award for implementing the McDonald’s Strategic Execution Platform – MBU Team in Fiscal 2017. • Received the “Partners in Excellence” award from McDonald’s. • Received the “Service Excellence Award” for 2017 & 2018 from Yum India. • Received “Best Supplier Award” for 2018 from Walmart India • Development of the 5-year Strategic Roadmap & alignment with Global SLT. • Leading the development of the “Category Vision” and creating the “Occasions Framework” to understand the linkages between Consumers, Category & Customers • Re-modeled the entire “Go-To-Market Vision & Strategy” • Leading the “Brand & Product Vision and Strategy” • Building a diverse & highly engaged team

Managing the relationship with National Customers in the Food and Leisure & Entertainment Sectors. The role sought to build relevant on premise connections for Coca-Cola brands with consumers across all age groups seeking a shared experience of emotional escapism and fun. It played a pivotal part in the strategic priority of connecting “Occasions with the Brand”. • Steered the overall relationship from being a beverage vendor to a “Beverage Consultant” by providing solutions that helped drive customer’s revenues. • Developed & Implemented the Channel “Look of Success” • Successfully identified new avenues to sell beverages after analyzing the shopper’s journey resulting in a 3% increase in beverage incidence. • Developed the right brand-pack mix resulting in an 8% increase in beverage transactions.

General Management Role which involved building a profitable partnership with the franchise bottler based on mutually beneficial goals. Accountable for the planning and implementation of the aligned strategies to maximize sales, market share leadership and driving profitability. Monitor spends, maintain control on financial parameters and ensure compliance of company directives. • Successfully formulated and implemented the Gurgaon & Faridabad plans for attaining share leadership thru RTM corrections, horizontal expansion, increasing weighted distribution & increasing chilled availability, resulting in overall share gains.

Managing key strategic customers in India & Nepal – Coca-Cola, Milkfed, HPMC & CG Foods. The role involved formulating & executing account plans in line with the opportunities identified, understanding the customer’s requirements of capacities, new product development and propose solutions, regularly interacting with the customer’s sales and marketing team to identify new avenues and suggest marketing initiatives to grow their business with Tetra Pak.

Managing the entire functioning and profitability of the assigned depots – Delhi & Haryana, which included development and monitoring of the dealer network, formulating market strategies and aggressive tactics to effectively counter competition.

The customer profile included the Printers and end user Clients (Welcome Group, Hero Honda, Maruti, and Amway) having their office stationary printed on the carbonless or self copying paper. The job involved “Concept-Selling” to shift the customer from using the with-carbon stationary to carbonless stationary as well as motivate and educate the printers to take up carbonless printing jobs.

A rigorous 6 month live interactive Executive Program in Management for Senior Executives from Cornell University - SC Johnson College of Business.