KUNAL KISHORE

▶Owning Multi-dimensional Entrepreneurship by involving in ideation & execution of out-of-box sales & marketing strategies encompassing the industry expertise across products like Robotic Surgical Devices, Electrosurgical Unit, 4K Camera System, Laparoscopic Instruments & achieved double digit EBITDA growth YOY with limited funds. ▶As a Sales & Marketing Leader transformed the entire Sales Ecosystem & P&L management by identifying & maximizing revenue streams through new product introduction, direct selling coupled with S & D engineering, and market penetration to consistently delivered sales growth YOY. ▶Product Innovation: Identify & assess the consumer buying behavior & rightly disseminate the product requirements to the engineering team for developing the medical devices accordingly & achieve commercial excellence through New product Introductions such as Vessel sealing instrument, 4K Camera System, Radio Frequency based electrosurgical unit etc. ▶Stakeholder Management: Collaborate with Senior C-level leaders within the organization supporting Business Cases for various optimization efforts and Reduced the Gap between strategy and execution. ▶COGS Optimization: Meticulously identified and onboarded global contract manufacturers to produce high quality end product.

▶Marketing Transformation: Re-structuring marketing strategies across the business units and transforming brand visibility from Market follower to a Leading market player by outlasting the competition. ▶Market Segmentation: Created niche marketing strategies after understanding the targeted markets, analyzing customer insights, consumer trends, Functional industry, and product position to achieve market penetration.

▶Product Mix: Identified the right product mix required for the expansion & developed sales personnel capability to transition to a more profitable product line which amplified the revenue of BU by Double Digit. ▶KOL engagement : Forged strong relationship with KOL of the segment for Procedural adoption and awareness for better patient outcome

▶Lead Generation: Maximized lead generation by identifying non-competing distributors & generating leads from them to enable sales conversion on a fixed commission basis. ▶Sales Enablement: Manage complete sales enablement which includes Lead Generation, Inside Sales, Presales, Product Demos and Closures including signing and negotiation of complex contracts for corporate hospitals. ▶Market expansion: Skillfully strategized market penetration programs by identifying small-time distributors in Tier 1 & Tier 2 cities & onboarded small-time distributors under a super distributor & achieved sales target. ▶Sales Strategist: Researched & identified the impediments for decreasing sales in the South east Asian region on a special assignment & implemented ground strategies to overcome the same resulting in fetching positive sales figures within a span of 2 quarters.