Karthik Kumar

Head Of Marketing @ MazeMap

About

Results-driven marketing leader with over 15 years of experience in developing and executing successful B2B and B2C marketing strategies. As the Head of Marketing at MazeMap, I am responsible for driving revenue growth and building brand awareness through effective demand generation, digital marketing, content creation, and event management. Skilled in leading cross-functional teams, managing budgets, and leveraging data analytics to optimize marketing campaigns. Passionate about creating customer-centric experiences that drive engagement and loyalty. Growth Marketing · Marketing Strategy · Campaign Management · Demand Generation · Behavioural Advertising · Marketing Analytics · Search Advertising · Social Advertising · Lead Generation · Marketing Automation

Country

Norway

City

Oslo

Industry

Computer Software

Skill

Account Management, International Marketing, Below the Line Advertising, Social Media Strategy, Media Strategy, Business-to-Business (B2B), Communication, Brand Storytelling, Product Briefs, Product Concept, Creative Briefs, Brand Management, Marketing Operations, Demand Generation, Lead Generation, Social Media Marketing, Digital Marketing, Keyword Research, Keyword Advertising, SEO

Experience

Head Of Marketing

MazeMap

2022-6 - Present · 4 yrs 4 mos

Oslo, Norway

Group Head – Marketing & Growth

Core Facilities

2021-6 - 2022-7 · 1 yr 2 mos

Growth Consultant

Pelsis Brandenburg

2020-4 - 2021-5 · 1 yr 2 mos

VP - Marketing

Spry Social Media

2011-1 - 2020-3 · 9 yrs 3 mos

Bengaluru Area, India

Used an evolved method to drive revenue, brand value and market growth for clients. Engineered tailored growth programs by conducting detailed business audit, audience mapping, competitor & industry analysis, growth strategy and new world marketing tactics. My leadership skills and capability in all facets of marketing helped the agency to deliver success to businesses across industries. Took a very hands-on approach and enjoyed mentoring my teams in strategy development, client management, storytelling and analytics.

Director

Maya - Gallery of Contemporary Art

2009-1 - 2010-12 · 2 yrs

Bangalore

In my early days as a marketer, it was exciting to use fairly new methods of marketing to drive eye-balls to works of contemporary artists. I was an early adapter of digital media in the art and luxury space. I was able to segment the target audience and use effective means to engage with each of the target groups. One prominent mode of engagement and reach was achieved by associating with luxury and premium brands like BMW and Sula wines etc.

Business Analyst

AdvanSoft International, Inc

2007-1 - 2008-12 · 2 yrs

United States

A great learning opportunity early in my career, I learned to be agile and adaptive to diverse work situations. I was able to deliver right from the start towards the processes and goals of both client and consulting teams. Focussed on building relationships, communicating across all levels of the business and proud to have led a team of 10 members during my second year as a Business Analyst. Clients: Amylin Pharmaceuticals, San Diego | SAP Labs, Palo Alto | Clark County, Las Vegas