Kumaran P G

As Chief Digital Officer at Thanthi Group, I lead the organization’s end-to-end digital transformation, driving innovation, revenue growth, and audience engagement across the Group’s media brands — including ThanthiTV, Daily Thanthi, Maalai Malar, Rani Online, and DT Next. My focus is on building scalable digital strategies that strengthen brand presence, enhance user experience, and unlock new monetization opportunities across platforms. Define and execute the Group’s digital vision and roadmap across editorial, product, and revenue functions. Lead a multi-platform digital team covering content, technology, analytics, and marketing. Drive audience growth, engagement, and retention through data-led content strategies. Oversee digital product development, including website modernization, app performance, and user experience improvements. Manage digital monetization initiatives — advertising, subscriptions, and branded content. Foster cross-functional collaboration between editorial, tech, and sales teams. Implement emerging technologies (AI, SEO optimization, automation, and analytics) to enhance efficiency and decision-making. Represent the Group in strategic partnerships, media collaborations, and digital ecosystem initiatives.