Kulisara Charoensat

Project management for various data and digital transformation projects in Thailand. Selected projects: - Nation Election '66: Managed the ‘Nation Election 66’ project, providing data visualisation on voting results across the country real-time. The site has acquired nearly 2 million visitors, benefiting The Nation’s revenue and its innovative branding. - dtac: Collaborated with dtac, a leading telecom in Thailand, leveraging cellular network to analyze the patterns and concentrations of tourists in Thailand to support both government and SMEs to understand and forecast the travelling patterns of tourists in the country, supporting them to gauge and serve the fluctuations of demand of incoming tourists. - Network for peace: Collaborated with a non-profit organization to prevent dangerous speech. Provided expert data consultations, analyzed, and created impactful visualizations. Contributed to the development of a monitoring system, empowering researchers and stakeholders in detecting dangerous speech and fostering social transformation.

Responsible for end-to-end account management for projects, including pitching, selling, managing, and executing them to support marketing objectives. Successfully delivered websites within specified timelines while meeting client goals. Selected clients: - Teka: Oversaw all aspects of digital marketing strategies, including expertly executed Google advertising, SEO optimization, website marketing, social media marketing, influencer collaborations, and impactful content creation. - Minor Group: Provided marketing consultation and executed strategies for the Zwilling brand, overseeing the successful launch of new products and managing its social media presence. - Perrier: Strategically developed an online marketing plan encompassing various social media channels while supporting offline marketing activities. Ensured the accurate dissemination of all materials for global branding purposes.

• Uncovered new business opportunities in the IT, beauty, and pet industries for clients through market research, trend analysis, and customer insights. Developed tailored strategies for introducing new products and services to meet evolving market demands. • Assisted eCommerce businesses address various challenges, such as revenue decline, marketing issues, and inventory mismanagement, by offering tailored strategies for each problem.

Global Scholarship