kuan-chen lai

* Communicated cross functionally to integrate and implement sales promotions * Analyzed and tracked national campaign performance via data collection and report generation

Initiated and acquired new client partnerships with prestigious international corporates via cold calling Created, maintained and expanded social media presence of Facebook. Developed and executed new content strategy and boosted fans growth by 20% Analyzed search ad efforts by conducting Google Analytics and Google Adwords to generate consumer insights for management executives to develop social media strategies Developed and executed online & offline strategies in terms of social networks, official website, marketing events, offline business visits to maximize corporate branding and awareness 《Shih Chia Tea CO., LTD》 Founded in 2001, Shih Chia is one of largest Taiwanese tea manufacturers with over 20 product lines. In 2009, from manufacturing to branding, Shih Chia established the brand "Yuan Rong". Targeting at upper middle class customers, Shih Chia expended presence in China with sub-brand, "Tsai Rong" in 2013.

* ● Served as PR coordinator for Mozilla 10th anniversary activity by designing event venues and reception * ● Coordinated with 5 members for executing the event, which attracted over 200 participants * ● Translated Mozilla official online film to showcase company culture and values, and published it in Mozilla social network platform

* Interviewed potential international trainees * Organized reception & farewell parties for international trainees * Coordinated with international trainees and cooperative partners

* ● Conducted and evaluated cost-benefit/ competitor/ partnership analysis of Game Exhibitions in Japan and Korea, communicating and negotiating with JP/KR contact windows * ● Managed and edited official contents of company profile in 3 social medias (AngelList/ CrunchBase/ LinkedIn) to secure branding * ● Designed official uniforms and name cards by coordinating with designers to maintain the consistency and culture with our brand * ● Prepared Japan kick-off press event outline and related material by communicating with Director of Marketing of TREND MICRO Co. Ltd. * ● Performed qualitative and quantitative research of gaming industry in NSYSU, gathering market and user intelligence to generate insights

● Exchange Program (1/2016-4/2016). Living in another country requires extreme adaptability. It is a challenge to adjust to a new place around a foreign culture, language, and customs. With increased confidence and responsibilities, I need to budget my money in another currency, try to meet new people, find your way around and take classes!

● Group Project: Canadian Culture, Brand Management & Marketing Planning Project, ● Network events: International Industry Evening, Human Resources Industry Evening, Marketing Industry Evening, Finance Industry Evening, Student Professional Development Conference

● Top 3 Business School in Taiwan, Top 100 University in Asia (Resource: https://en.wikipedia.org/wiki/National_Sun_Yat-sen_University#Academic_rankings) ● Related Coursework: Marketing Management, Integrated Marketing Communication, Accounting, Economics and Qualitative Research Method