Danae Mikyoung Son

Keiretsu Forum is a global investment community of accredited private equity angel investors, venture capitalists and corporate/institutional investors. Keiretsu Forum was founded in the San Francisco East Bay in California in 2000 by Randy Williams. Keiretsu Forum is a worldwide network of capital, resources and deal flow with 52 chapters on 3 continents. Keiretsu Forum members invest in high-quality, diverse investment opportunities. The community is strengthened through its involvement in social and charitable activities.

dXL is a design accelerator( http://www.daccel.com ) that specializes in growing design tech startups A design educative collaboration program that connects mid- to senior-level designers with top global companies in the San Francisco Bay Area. We offer the best Crowdfunding Campaign Development and digital marketing, also Retail marketing.

World's Most International Business School. Top 10 FT ranking for international business and experience.

LOTTE CORPORATION R&D CENTER 51.2 Billion dollars of Revenues (2013), Top1 Market Share in Food Industry in Korea. Research Company focused in food industry with revenue of 5.2 Billion dollar, #1 in market * Launched a new premium brand, Charlotte - Established High-end brand portfolio including hand made product - Evaluated and selected a manufacturing partner by creating criteria - Collaborated with marketing team and design team on brand naming and package based on customer preferences and product safety - Developed new distribution channels, such as coffee shop, department store, and hotel for channel optimization * Developed product marketing strategy of 3 core chocolate products by shape, recipe and raw materials which contributed to increasing sales by 5.2%

- Part of Task Force Team Focused in Identify New Market Opportunities, directly reported to the Chairman * Responsible for creating an innovative anti-hangover product and launched 'Cool Lady', which generated XX million dollars in sales * Performed secondary research on competitors, mega/micro customer trends and identified untapped customer needs * Forecasted market size and demand by analyzing demographic influence, purchasing behavior, consuming units and pricing * Conducted extensive consumer preference surveys on flavor, packaging design and brand naming * Evaluated marketing performance by analyzing P/L statement and measuring Net Marketing Contribution * Presented final results to the Chairman

* Examined the safety, ingredients, and shelf lives of products * Participated in a cost reduction project and contributed to 0.5 USD of million cost reduction * Researched new raw materials and applied the materials to new products