Kelly Starman

Lead marketing for mid-market, PE-backed (Bain Capital) healthcare technology company with three distinct business models: B2B Enterprise, B2B SMB and B2C eCommerce. Responsibilities include: - Create brand familiarity and favorability through brand, social, PR and events - Position portfolio through Product Marketing, including product launch and sales enablement - Generate growth with a focus on account based marketing, engagement and lead generation - Increase eCommerce traffic with SEO, paid search (SEM), blog content and onsite conversion - ROI-driven approach to manage marketing performance and KPIs - Optimize marketing automation and marketing tech stack to enable scale and speed to market, including the use of various AI tools

Chief Marketing Officer for Philips North America P&L, leading a team of 150+ marketers responsible for several billion in annual revenue from B2B health systems and B2C personal health customers.

Head of Marketing at athenahealth, focused on driving growth in all market segments from independent physician practices to large health systems. Functional leadership of teams covering all aspects of prospect marketing. Responsibilities include: - Internal and external brand governance - Creative direction and execution through partnership with external agency and management of internal creative team - Media strategy, execution and performance - Content strategy, execution and performance - Product and service positioning and messaging across all market segments - Growth via inbound channels including PPC, PPL, and others - Growth via outbound channels including events, partners, sales and others - Marketing automation strategy and implementation of automated inbound and outbound nurture programs - Measurement and reporting

Additional roles held: Global Director, Product Marketing (8/11-11/13) Senior Product Marketing Manager (9/10-8/11)

Creator of marketing function and brand identity for women’s health P&L within Smith & Nephew, a $4.3B global medical technology business

Consultant at Harvard Business School-based strategy and innovation firm pioneered by Clay Christensen.

Key facilitator in creation of a new, comprehensive brand strategy for GE Company including: brand architecture, brand look and feel, digital, print and direct mail advertising guidelines, marketing collateral, and trade show guidelines

Individual contributor guiding advertising and brand transition from “We Bring Good Things to Life” to “Imagination at Work." Managed creative brief, review, and production process across multiple ad agencies for TV, print, and digital “Imagination at Work” campaign, fundamentally shifting perception of the GE brand.

18 month leadership program focused on public relations, marketing communications, and organizational communications. Attained Six Sigma certification