Kseniia Slobodskaia

Semrush is a leading MarTech company that provides an all-in-one digital marketing suite, helping businesses drive online visibility and analyze market trends. - Develop and execute HR strategy for sales teams, revenue ops and solution engineers across EMEA, APAC, US, and LATAM regions, covering an overall headcount of up to 250 employees across 30+ countries. - Drive business growth by 20%+ YoY through strategic HR initiatives. - Lead and manage a team of HR Business Partners and Sales Recruiters to support organizational goals.

VK.com is the largest social networking service in Russia, with millions of active users, offering a comprehensive platform for communication, content sharing, and entertainment. - Develop and implement strategic and operational HR initiatives to support business goals across three Business Units: Commercial Department, Enterprise Solutions, and PR Department with over 500 employees. - Support business growth of 20%+ YoY through strategic HR initiatives. - Serve as a people management consultant for managers and senior leaders. - Act as a change agent for organizational transformation and influence corporate culture.

Zeptolab is a global leader in the mobile gaming industry, known for creating popular games like “Cut the Rope” and “King of Thieves“. - Embrace an agile philosophy, flat structure, autonomous teams, and a flexible culture. - Transition from a start-up mindset to a stable market leader with “A-player” employees. - Lead HR projects across Moscow and Barcelona offices (130 employees total). - Develop strategic approaches and implement OKR methodology. - Enhance project team collaboration, organizational structure efficiency, and process optimization.

Mary Kay is a global beauty and cosmetics company, known for its direct selling model and high-quality skincare and makeup products. The company empowers women through entrepreneurial opportunities and operates in nearly 40 countries, making it one of the leading brands in the global beauty market. - Lead organizational changes in HR, transforming from a traditional structure to HR Business Partnering, overseeing HRBPs and Centers of Expertise (20-member team). - Serve as HR Business Partner for Sales & Marketing in Russia, IT for 16 European countries, and all business functions in Armenia and Belarus, covering over 600 employees. - Manage organizational changes in CIS countries for ERP implementation, e-commerce, and digital tools launches (2015-2017).

Handled a broad spectrum of projects and tasks in employee training and development, and internal communication for Mary Kay Russia, Belarus, and Armenia. Key responsibilities included: - Develop T&D strategy and annual activities - Launch online Performance Development Process system - Oversee Talent Management initiatives (internal coaching, IDP, Mentoring Program, Assessment Centers, New Leader’s Program, Succession Planning, 360° evaluation) - Manage corporate culture projects (internal and external) - Lead internal communications - Drive change management projects

Ownership and responsibility for developing and managing the ongoing internal communications strategy. - Develop and manage EVP projects, both internal and external. - Oversee and renew all internal communication channels, including the intranet, corporate newspaper, newsletters, corporate social network, company books, movies, and videos. - Drive Engagement activities. - Organize and manage corporate events and team-building activities.