Shyam Kumar K

Handled brand strategy and platform first thinking for brands that include: Bajaj Auto CT, Rebel Foods, Emami Navratna, Zee, White Oak Capital, HealthifyMe, RE GMA, Tata Commercial Vehicles

Developed digital-first brand strategy for brands that include: Diageo India (Antiquity, Captain Morgan, Royal Challenge, Antiquity), Titan watches (overseas market), Skore Condoms, Paradise Biriyani. Part of initial core strategy team and handled strategy led discussions for Isobar South region. Worked and converted few pitches along the way as well.

Developed an appetite for decoding and solving business challenges in complex categories like insurance and automobiles. Used to handle strategy and account planning for clients that include Jeep India, HDFC Life, Birla Estates, GIC and Anchor by Panasonic. Won few awards on the way including Effies. Day to day work involves decoding consumer behaviour, insight mining, customer journey mapping, ethnographic research, consumer analysis, good old secondary research. I have also worked on various projects for Bajaj Auto, Puraniks Builders, Welspun Flooring, Odisha Skill Development Authority, KTM etc. Well, Not to mention the agency pitches that come with all of these!

Handled few digital campaigns for Smartify while staying on campus.

Project objectives included • Research and Development Project for New Category of Food • Studying Consumer behavior for positioning McDonald’s Breakfast meals • Digital and OOH campaign planning for BBC Earth • Understanding OTT consumers and Insight Mining for Amazon Prime Video • Product Innovation and Positioning Ideas for HE Deodorants • Competitor Image and User Perception study for Bajaj V • Communication Strategy ideas for Sony PIX

It was during my third year of graduation, I discovered my passion to do something in the field of media and advertising. I teamed up with my friends who shared the common interest and thus Root Labs was born. It was our small start up venture that carried out several media works including commercial advertisements, online promotions, digital designs, short film making. I worked as a cinematographer and digital designer along with my team but learning experience was beyond technical expertise. • Co-Founded ‘Root Labs’ under the guidance of Entrepreneurship Development Cell of NSS College of Engineering in 2013 • Carried out media projects like commercial advertisements, online promotions, digital designs and short film making • Completed promotional media works for Estilo Constructions Pvt Ltd, August 2015

• Worked as a tester for JUV Infotech project for Acharya Charitable Trust • Acquired the experience of working within an organization as this was my first exposure at an organisational level

• Handled programming languages including C, C++ and Java to work on projects with experts • Skills honed include ability to work in a team, time management, technical knowledge and problem solving ability • Collected and analyzed data, consulted with team leaders and developed solutions

Member of Design and Media Committee, NSS College of Engineering

• Carried out the tasks and responsibilities as the captain for Vivekananda house, 2009-10 • Was the student representative for school website committee,2009-2011