Kseniia Karpova

Led a cross-functional content team of 18 (journalists, editors, SEO and social media specialists) to drive traffic and engagement across digital platforms Increased website traffic by 30% YoY through strategic SEO content planning and performance optimization Oversaw and edited high-volume written content, improving tone, consistency, and editorial quality across all outputs Collaborated with paid social specialists to optimize advertising campaigns — mentoring team and contributing to 10–15% growth per quarter in engagement Conducted deep content performance analysis using Power BI, Google Analytics, Search Console, and Ahrefs — identifying keyword gaps and optimizing SEO strategy Implemented and monitored AI-generated content, assessing effectiveness and integrating insights into content roadmap Launched ongoing SEO experiments, competitive benchmarking, and organic traffic optimization based on data insights

Led an international team of 25 translators, editors, and voiceover artists producing localized video content for the US, Europe, and global markets Managed and approved translations and titling for short-form social media videos (multi-million views), guides, branded content, and internal communications in 6 languages Collaborated daily with production, post-production, and marketing teams to ensure content quality, speed, and cross-team alignment Developed regional localization and cultural adaptation strategies, increasing CTR and viewer retention by 15–25% per country Oversaw hiring and onboarding of new team members, ensuring high-quality output and fast integration Monitored video performance and analyzed social media metrics to inform content and localization improvements

Created podcasts, generating topics, managed the project and the whole production process, managed the team of authors, translators, illustrators, sound engineers, hosts etc. Created content plan and met all the listening figures goals

Managed online lifestyle media, assigned tasks for the editorial including authors, journalists, designers, SMM specialists etc., created content plans and followed them, met all the views and popularity goals

Wrote articles and features for the lifestyle online media, edited texts

Prepared articles, interviews, news features, social media posts for the news and city guide resource — online media