Ksenia M.

Co-Founder @ WillTheyBuy.AI

About

12 years building and using top-tier consumer insight systems for global brands — from Hong Kong to NYC. BCG Partner (10+ years) driving growth, margin expansion, and new-market entry across CPG, retail, entertainment, and other. Known for turning messy problems into measurable EBITDA lift and building high-trust, high-velocity teams. Created new insight methodologies and operationalized them into strategy, pricing, forecasting, and innovation. Built Innovation.Shelves.ai and pioneered Synthetic Panels at BCG. Now it is time for an AI Insights Agent powered by a Synthetic Population (millions of simulated shoppers) with the mission to make insight instant, affordable, and predictive for anyone with an idea.

Country

United States

City

New York

Industry

Consumer Services

Skill

Virtual stores, Synthetic populations, Sales Effectiveness, Change Management, Pricing Optimization, Go-to-Market Strategy, Sales Growth, Due Diligence

Experience

Co-Founder

WillTheyBuy.AI

2025-10 - Present · 1 yr

Founder

Grandma Did It Better

2025-7 - Present · 1 yr 3 mos

New York, United States

A vintage experience that re-imagines vintage fashion shopping, located at 390 W Broadway, NYC, 10012

Partner

Boston Consulting Group (BCG)

2013-8 - Present · 13 yrs 2 mos

New York, New York, United States

- Industries: Extensive experience across consumer goods, retail, entertainment, petrochemicals, oil & gas, and logistics. - Functional Skills: Expertise in pricing, demand forecasting, demand-centric growth, CRM implementation, go-to-market strategies, geo-analytics, micro-segmentation, lead generation, and AI-driven transformations in consumer sectors. - Change Management: Skilled in KPI development, team motivation, culture change, and leading commercial transformations with sustainable impact. - Work Settings: Proven ability to thrive in both public companies and private/family-owned businesses, driving results in PE-backed environments.