Krzysztof Kudlek

• Full P&L responsibility for Poland and international business development • Driving commercial strategy, sales growth, and market expansion • Building and optimizing operational and organizational structures in a fast-developing environment • Leading business scaling initiatives across markets

Led commercial operations across 8 CEE markets, with full P&L accountability and responsibility for growth strategy and market performance. • Created long term strategic development plans for the region consisting of: product range, brands (Electrolux, AEG), pricing, distribution policy, marketing investments, go to market plans, finance, after market • People leadership with the focus on talents pool development, high engagement index and a right diversity across organization, 200 employees • Building and keeping long term relations with key customers, supporting the sales strategy • Leading the transformation of the organization into growth of strategic areas like piece of mind, consumer centric approach, new services • General management and full P&L responsibility for commercial part of Electrolux business in Poland and region • Led to the business growth of 55% in the region and 65% in Poland since 2019, gaining significantly market shares across markets, leading position in key markets

• General management and full P&L responsibility for commercial business in Ukraine and Caucasus countries • Implementing the company’s strategy in the region, with the main goal of profitable growth and widening the distribution in Caucasus • Improving the profitability through the right commercial strategy (distribution, categories, brands) • Keeping relations with existing key customers and establishing new contracts (Georgia, Armenia, Azerbaijan)

Managing all laundry categories in the Central & Eastern Europe Region Led to profitable growth across CEE markets, bringing market shares growth of 35% Creating and implementing a category strategy in the region, in line with the European strategy and ensuring a profitable growth in short and long term. Developed strategy and launched on the market the Home Comfort categories (air conditioners and water heaters) Managing Product Line Managers based in local markets.

Responsibility for product and brands strategy and all the marketing activities on the Polish market. Brands & products management Creating and implementing a marketing strategy for Polish market Full management of ATL & BTL activities and budgets Loyalty programs, consumer and trade partners promotions Close co-opration with sales dept. in scope of planning and supporting sales Co-operating with European marketing and commercial structures Team management

Product Manager responsible for Built- in appliances, under Whirlpool brand. Growing the overall business and market shares in Poland. Products range and life-cycle management, from market analysis and needs, product launch campaign to phase out. Preparing and executing consumer and trade partners promotions Managing loyalty programs for trade partners Training, both external and internal Sales planning Close co-operation with sales force

Range management, cooling and washing appliances Leading to profitable growth and market shares growth Took part in the strategy development project after merge with Whirlpool

Preparing market analysis for sales and marketing department

Leadership program for senior managers