Prasad K.R

We’re building AI-Driven Operations. We empower business teams with agentic AI to automate workflows, deliver daily actionable intelligence, and enable faster, more cost-effective decisions. Our platform integrates operational and marketing data across the value chain and delivers role-specific intelligence for CEOs, Brand managers, Store managers, and Marketing managers. Instead of relying on dashboards and reports, we deliver clear actions at the moment of execution. Under a single AI-driven operational intelligence layer—organized by workflow, not software modules—we power: • AI-Driven Marketing Ops Digital coupons (new industry-standard Universal Coupon AI 8112), hyper-personalization, loyalty, CAC/LTV optimization, channel performance, settlement automation, and ROI measurement. • AI-Driven Trade Ops Trade spend planning, execution tracking, claims and deductions, leakage detection, and retailer settlements. • AI-Driven Inventory Ops Demand sensing, stockout prevention, promotion-inventory alignment, excess inventory reduction, and working capital optimization. By combining AI-driven operational intelligence, deep domain expertise, and cross-value-chain visibility, we replace fragmented tools and manual ops with outcome-driven execution that reduces costs and drives measurable business impact.

At IDXP Analytics we created ground breaking products that delivered advanced real-time analysis of shopper behavior based on in-store Wi-Fi sensors and POS data. Launched flagship product - IDXP Promotion Power, an industry first that combined shopper exposure, engagement, conversion, sales uplift and loyalty data and provided brand and shopper marketing managers a real-time performance measurement tool for their in-store promotions. I led the product strategy, business development, sales and marketing teams in US and Latin America and worked with some of the most innovative CPG brands and retailers.

Built and led the initial team to develop and bring to market a mobile couponing platform. The platform enabled secure mobile transactions at the point-of-sale (POS) independent of near field communications (NFC). The company's first solution allowed instant redemption of manufacturer offers at the POS, giving brands and retailers real-time redemption data, better targeting of promotions, and lower coupon processing costs. For consumers, the solution offered convenience and value by combining personalized offers with easy redemption at checkout, creating a more tailored shopping experience, ultimately driving customer retention.

Led the group that developed the mobile software for the Apple Mobile POS EasyPay solution - Industry's first iphone based mobile POS solution. This was successfully deployed in all US Apple stores and consequently throughout the world in all Apple stores.

We made a contrarian bet building products and solutions on Apple's Mac OS X platform for enterprises and businesses when Apple's market share was less than 3% and the whole world was laughing at us. We learned a lot working with Apple on how to build simple and easy to use products for end users and ultimately sold the business to a large IT company.