Krittika .
Data Science Manager @ American Express
About
Experienced data scientist with demonstrated history of working in financial services. Proficient in leveraging advanced analytics, machine learning, and statistical modeling to derive insights, optimize processes, and deliver impactful solutions.
United States
New York
Retail
R (Programming Language), Product Management, Marketing, Risk Management, Business Valuation, Economics, Statistics, Benchmarking, Tableau, Asana, Toggl, Apache Spark, Databricks, Data Pipelines, RAG, MARSS, Kalman filtering, Hive, Web Analytics, R
Experience
Data Science Manager
American Express
New York, New York, United States
Data Scientist - Practicum
Brookfield Properties
San Francisco, California, United States
As part of MSBA, generated variance comments using latest advancements in Generative AI • Utilized LangChain, RAG and Llama-2-70b model to generate comments that explain financial variances • Fine-tuned Llama-2-70b using QLoRA, integrating it with SQL queries to enhance accuracy • Projected to save 4.4K working hours for property managers and $270K of funding annually • Implemented advanced time-series techniques to project financials for upcoming months
Graduate Research Analyst
University of California, Davis
San Francisco, California, United States
Identified cycles in consumer shopping behavior to enable targeted advertisements for grocery retailers • Applied Kalman Filter on 90K households shopping data, revealing income-based trend & policy impact • Identified post-COVID shifts to balanced weekday shopping attributed to increased remote work
Associate - Advertising and Brand Analytics
American Express
Gurugram, Haryana, India
Conducted marketing measurement and product analytics within Data Experimentation and Insights team • Quantified spend lift to measure ROI for benefits worth $2B for 32M customers • Built a logic to identify ticketing brokers • Evaluated landing pages for optimized visitor engagement and conversions • Analyzed member profiles, their digital engagement and spending to devise premium cards strategy
Assistant Manager - Analytics
EY
Gurugram, Haryana, India
Led US Consumer Products & Retail sector expansion, securing new clients with data-driven insights • Analyzed financial data, functional strategies and market trends to pinpoint areas for optimization • Crafted analytics-driven strategies to personalize products, refine marketing and optimize supply chains
Summer Intern - Transformation Strategy and Analytics
Marico Limited
Designed loyalty program for 900+ distributors for Marico, a consumer goods company with INR 98B+ turnover • Developed an incentives framework using distributor data, curbing attrition and cutting losses by 30% • Formulated a comprehensive implementation strategy, projected to yield INR 350M in benefits
Education
University of California, Davis
Business Analytics
- Core Courses: Advanced Statistics, Machine Learning, Statistical Exploration and Reasoning, Data Management, Data Visualization, Application Domains, Big Data, Experimental Design and Analysis
Management Development Institute, Gurgaon
- Core Courses: Risk Management in Banks and Financial Institutions, Product Management in Virtual World, Microeconomics, Macroeconomics
Indian Institute of Technology, Kanpur
Krittika .'s Contact Information
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