Krittanat Archjananun

Co-founder of Sunpeeps Beverage, a startup beverage company

•Conducted market research and competitor analysis to identify key trends and opportunities, contributing to the refinement of marketing strategies and providing key insights to R&D team to innovate new products that align with customer demands. • Conceptualized marketing plan to leverage K-Street Food pop-up store to drive volume of bibigo shelf-stable products and introduce new product lines to the B2B and B2C markets. • Collaborated with the marketing team to develop a cost-effective marketing plan for a pop-up store, through altering menu offerings and portion/sizing options. • Performed location analysis to identify core and secondary catchment areas ensuring strategic placement for maximum foot traffic and brand visibility.

Conducted segment research on sports trends and best practices applicable to the Thai sports market. Plan strategy for executing Singha drinking water campaign organically on Tiktok. Created digital banner for FA Community Shield cup promotion. Facilitated the online marketing activation through a "guess the penalty spot" activity to increase customer engagement. Wrote and published a match preview to true visions Facebook page and truevisions.co.th. Used unique QR code to sell new premier league tv package for season and family pass users. Ideate and implement new theme design for companies upcoming plan to move to vertical videos in the 22/23 season.

Assisted event and media operations in the set-up, tear down, and management of game day. Ensured proper safety among the bleachers during the doubleheader. Precisely prepared the players, coaches, and referees locker rooms, meeting all the checklists. Led and delegated ball girls and stretcher crew staff to pre-game flag and banner set up duties.

Facilitated weekly business reviews and produced video content for a company-wide town hall of over 20,000 people. Coordinated digital promotions for True Money Wallet application(E-wallet), increasing traffic by 15% in one month. Conducted segment research for 15-billion-baht CP Medical center project strategy. Devised contest marketing strategy through two signed Liverpool FC jerseys and tracked and boosted engagement through true rewards program.

Designed program proposal for CP Scholarship project; program designed to support Thai vocational and high school students through the alleviation of poverty and to foster innovativeness in younger generations. Created a KPI to evaluate performance and implemented a scholar development system. Shadowed UX/UI designer and incorporated user onboarding for company 360 feedback assessment.

Attended OYW Pre-Summit at CP Learning Institute. Experience with delegates that represented Thailand at OYW London 2019. Met specialists who spoke on the five planery themes of OYW: planetary health, poverty alleviation, education, peaceful future, and media freedom.

Courses: Sports Marketing, Revenue in Sports, Psychology of Sports, Applied Management Skills in Sports and Fitness, Sport Facility and Event Management, Sport Management Practicum