Kritika Bharadwaj

Known as the “person who sends out Marcoms/internal staff updates,” I wear multiple hats as an internal and external communications specialist, public and media relations expert, including change communications. • Developed change communications strategy for company-wide transformation initiative, aligned messaging across departments and coordinated with multiple stakeholders. • Drafted and executed 30+ comprehensive change communication deliverables including: email templates, FAQs, internal staff communication, messaging, scripts, toolkits, and intranet content to support smooth adoption of organizational changes. • Secured earned media opportunities with Breakfast Television, The Good Stuff with Mary Berg, and The Globe and Mail. • Strategize public relations and media outreach plans to increase brand visibility. • Create 20-40 marketing materials weekly (website specials, GMB, email, intranet, social media posts) for current and upcoming service offerings and promotions across 3 company brands - Elmwood Spa, elmspa, and Bangkok Garden.

• Planned traditional and digital marketing strategy for brand repositioning and awareness of Lotsa Hostas • Coordinated day-to-day communication and concerns with the client for seamless delivery of tasks • Collaborated with a team of marketing consultants to plan brand visibility campaigns for new and existing customers

• Wrote content including web articles, press releases, and other promotional content for various companies in the U.S. and Canada (including but not limited to education, energy, lifestyle brands, etc.) • Liaised with communication teams to understand writing and transcribing objectives and expectations • Supported communications planning for content visibility in digital, print, and social media platforms

• Strategized communications for leading pharma and consumer brands in the U.S. and Canada garnering 20+ million media impressions year-over-year • Managed strategic influencer placement in consecutive campaigns garnering 100k+ impressions in the same year • Increased LinkedIn followers by 700% in the first year of the campaign through a social media rebranding strategy • Spearheaded brand and marketing campaigns in collaboration with award-winning Canadian influencers for one of the world’s largest health suppliers of vision health products • Liaised with SEO, design, and social media experts to: plan and create editorial and social media content calendars, maintain corporate websites, ensure consistency with brand guidelines, assess potential issues and risks, track metrics and analytics, and evaluate KPIs and trends

• Leveraged corporate reputation and media visibility for a leading international accounting firm worth CAD$871 million • Supported social media content pipeline and crisis management for the third-largest copper producer in Canada • Responded to online marketing and advertising queries as Google's third-party partner, to support clients with optimizing their digital ad campaigns and achieving their business goals • Provided public relations counsel and an annual communications strategy to the MPP (Markham-Thornhill) • Prepared, proofread, and edited a variety of communication material for the MPP such as summary briefs, talking points, Private Member’s bills, agendas, press releases, speeches, and social media posts • Coordinated the MPP’s schedule and represented the member at Queen’s Park, the constituency office, and various legislative and community events • Addressed and followed up with 40 - 50 inquiries and concerns per day from constituents on a variety of topics including: COVID-19 vaccinations, education, and local businesses • Facilitated incoming and outgoing communication to MPPs and committees in ridings across Ontario on legislative and community related matters

• Garnered social media reach (Instagram, Facebook, Twitter) of over 65 million across the U.S. and Canada for the product launch of a leading Canadian skincare brand • Developed and sustained a network of 200+ influencers and journalists, increasing media database to 500+ contacts • Managed PR and media relations for clients in the consumer beauty, education, and agriculture industries. Included: media outreach, material development, media training for key spokespersons, and coverage analysis

• Secured 100+ high-impact media stories in 10 months for one of the largest global pharmaceutical companies • Managed multi-channel communication plans and strategies garnering 24+ million media impressions for reputable pharma companies – Novartis and Roche Diagnostics • Developed India’s first national chatbot framework for psoriasis with a potential reach of 3000+ patients • Supervised and coordinated with PR, digital, and creative teams on conceptualization and execution of awareness and advocacy campaigns for one of the top five pharma companies in the world • Researched, drafted, reviewed, and disseminated creative and impactful content – feature articles, press releases, medical blogs, and listicles for digital and traditional media channels • Built local narrative and presence for global development organizations through robust government stakeholder management including state and national ministries • Liaised with medical experts to simplify complex concepts for the media and public awareness

• Garnered increase in media visibility and corporate brand reputation for top corporates from 10% to 60% within a year through effective public relations, media relations, stakeholder management, and change communications • Achieved retainer increase of 20% in the first year as the external public relations and communications partner • Developed and maintained positive relationships with senior editors of leading industry publications for media interviews including: first BBC World News interview for global diversified conglomerate worth US$1.8 billion • Executed public relations, media outreach, and content development for corporate and government heads at the world’s longest running blockchain summit series • Wrote and produced a variety of external communications materials for the corporate, healthcare, finance, and philanthropy sectors: press releases, key messages, talking points, event briefs, and award entries • Worked in partnership with business leaders and key executives to manage PR initiatives, plan press briefings and media training sessions, and pitch thought leadership opportunities at prominent platforms including the World Economic Forum

• Helped enhance positive perception of India’s top corporation, among 100 most valuable brands in the world • Supported content management for the most prominent international literature festival in Mumbai • Coordinated with multiple affiliates across India for media stories and events

- International Labour Organization (Thailand): Compiled tripartite workshop report on What Works for Youth Employment: Sharing Policies for Asia and the Pacific - UNAIDS (South Africa): Provided writing support for Regional Consultation on Key Populations - Raks Thai Foundation (successor of CARE International, Thailand): Joint CSO Collaboration workshop report on Regional HIV Prevention, Care and Treatment Promoting Mobile Populations’ Health among GMS/ASEAN Countries