Kristyna B.
Human Resources @ MeDirect Bank Malta
About
Hi there! My name is Kristyna and I'm so excited to connect with you. As an HR/Employer Brand enthusiast, I absolutely love all things related to Organisational culture and Employer Branding. I've been working in this field for over 8 years now and have gained a wealth of knowledge in areas such as managing great employee/candidate experience, Recruitment, Sourcing, Employee related cases, developing Company policies, Payroll administration and Employer Branding. I'm a big fan of self-development and am currently enrolled in a Project Management course by #Google. If you'd like to learn more, please get in touch here or at kristynababulikova@gmail.com.
Malta
Sliema
Gambling & Casinos
Global Human Resources Management, EVP, HR Consulting, recruitment, Branding Consultancy, Brand Strategy, employer brand, employer brand strategy, Content Management, Global Talent Acquisition, Online Gambling, Online Casino, iGaming, HR Strategy, Strategic Thinking, Performance Management, Internal Communications, People Management, Employer Branding, Recruiting
Experience

Human Resources
Malta
- Partnering with senior leaders across technology and business functions, providing strategic HR guidance to support organisational priorities and operational effectiveness. - Acting as a trusted advisor to line managers, supporting performance management cycles, including goal setting, performance reviews, and development planning. -Leading and support Performance Improvement Plans, ensuring clear objectives, consistent documentation, and fair outcomes aligned with company policies and employment legislation. - Managing complex employee relations cases, including grievances, disciplinary actions, workplace conflicts, and terminations, ensuring timely resolution and risk mitigation. - Providing hands-on coaching to leaders to strengthen capability in people management, conflict resolution, and decision-making. - Support leaders through employee terminations, including performance-based exits and restructuring-related separations, ensuring compliance and professionalism. - Partnering with managers across technical and non-technical teams, supporting workforce planning, employee engagement, and performance optimisation. - Facilitating conflict resolution between employees and teams, promoting constructive dialogue and maintaining positive working relationships. - Monitoring employee performance trends and provide data-driven insights to leadership to support workforce decisions and performance improvements. - Collaborating with cross-functional stakeholders to ensure consistency in HR processes and alignment with business strategy. - Supporting employee lifecycle processes, ensuring smooth onboarding, internal mobility, and offboarding practices. - Contributing to fostering an inclusive, high-performance culture through proactive leadership support and employee engagement initiatives.

Employer Branding & Internal Communications
Malta
- Spearheaded employee engagement strategies to enhance workplace culture and internal communications. - Led Employer Value Proposition (EVP) development, ensuring alignment with business objectives. - Managed and optimized internal engagement channels, newsletters, and people-generated content. - Drove brand awareness initiatives, leveraging video content and Glassdoor reputation management. - Developed frameworks for quality of hire, refining interview processes and enhancing talent assessment methods.

HR Business Partner
- Partnered with senior leaders across Marketing, Operations, Legal, Finance, and BI functions to deliver strategic HR support during periods of organisational growth, restructuring, and business transformation. - Supported organisational change initiatives during a period of business restructuring and workforce realignment, contributing to workforce planning, role redesign, and redundancy-related activities. - Acted as a trusted advisor to leadership teams, providing guidance on employee relations, including performance management, disciplinary processes, grievance handling, and employee lifecycle management. - Contributed to the execution of workforce planning strategies, ensuring alignment between organisational structure and evolving business priorities. - Supported multi-jurisdictional teams across Malta, UK, Ireland, and Lithuania, ensuring consistency in HR practices while adapting to local regulatory and cultural requirements. - Led the implementation of new HRIS and ATS systems, driving HR technology transformation, improving data accuracy, and enabling more effective workforce reporting and decision-making. - Produced HR metrics and workforce insights to support data-driven decision-making, identifying trends and informing leadership strategy. - Played a key role in strengthening organisational communication frameworks during change periods, ensuring transparency and employee engagement throughout restructuring activities. - Delivered coaching and support to managers on performance improvement, employee engagement, and navigating organisational change. - Managed onboarding, offboarding, and redeployment support activities during restructuring periods, ensuring compliance and positive employee experience. - Supported payroll coordination, budgeting, and workforce cost planning processes during periods of operational change.

Employer Branding Specialist
Remote
*Position impacted by restructuring of business* (War in Ukraine) - Employer Branding strategy, development of Employer Value Proposition - Budget planning - Marketing Promotion plan for an internship program - Working with contractors, external creative agencies, negotiating price tags - Working closely with the global EB team, product marketing managers and HR team - Research the talent market to find relevant target groups, candidate channels and sources as well as help local recruitment managers to identify the talent personas - Measure the results of our EB initiatives and make data-driven decisions decisions about future activities -Working closely with professional communities -Preparation of speakers for conferences, managing conferences participation and partnerships

HR Advisor Gibraltar & Malta (1y contract - maternity cover)
Sliema, Malta
- Remote first point of contact for the employees - Remote onboarding of new starters, supporting their probation review process - Supporting the HR Business Partners, Managers, Assisting in ER cases - Workday HRIS Super User with responsibility for training others, testing, roll-out - Ensuring the policies, templates, process documentation and user guides are updated - Payroll preparation - Produce essential and value-add HR reports using the HRIS reporting functionalities and support the collation of HR Metrics - Handling work permit applications -Employer Branding

Recruiter for Sales & Marketing
Prague, New York, Dubai, Singapur, Mexico City, Paris
Socialbakers is one of the industry's leading social media marketing software partner to over 2,500 clients, including Nestle, Desigual, and Toyota. We help our clients engage and grow their audiences on social media by making smarter marketing investments based on AI-powered recommendations. Socialbakers is also an employer to more than 500 social media marketing professionals worldwide. I was helping to grow Socialbakers’ sales and marketing teams. I managed the full life cycle recruitment for our Prague, London, Paris, Munich, New York and Singapore offices. I was working closely with the hiring managers and the recruiting teams remotely. I developed and executed on multiple hiring strategies (Sourcing, Referrals, Interviews). This job was unfortunately affected by Covid19.
Kristyna B.'s Contact Information
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