Kristy Murphy

A member of the Executive Management Team with a focus on strategic planning and execution for all aspects of sales generation, trade and revenue management, and point of distribution scale serving as the primary steward of growth, opening up new paths to revenue and optimizing existing channels. Key areas of responsibility: ★ Showcase company vision and strategy in the market, communicate to stakeholders internally and externally, serving as a key spokesperson for revenue activities. ★ Ownership of topline revenue channels within the organization and continued development of expanded business. ★ Support key areas, including Consumer Insights, Marketing, Retail Marketing, Growth, Retention, Sales, Retail, Wholesale and Customer Experience. ★ Collaborate with the leadership team across finance, product, and operations on pricing, New product development, and messaging strategies to achieve revenue goals. ★ Plan and execute the go-to-market strategies for new opportunities and channels, strategic partnerships, and product launches. ★ Manage a sales team that can drive business growth across target customer segments, owning accountability with the marketing function to improve customer experience by channel.

As member of the Executive Management Team, my role focused on identifying and capitalizing on growth opportunities in the retail space. Proven success developing and executing strategies that increased market share, revenue, and profitability. Key areas of responsibility: ★ Sales and Revenue Growth ★ Channel and New Business Development ★ Team Leadership, Development and Management ★ Market Analysis and Strategy ★ Collaboration with internal stakeholders such as Marketing, Operations and Finance for complete company success. ★ Excellent communication, presentation, and storytelling skills

★ Maintains authority over a key account, supervising category teams, account managers, and demand planning professionals sustaining an annual revenue stream of $240MM. ★ Oversaw account management during a period of rapid growth, expanding from three Mars brands carried by this retailer to 20 over two years. ★ Uses competitive and market analysis to re-engineer the company’s brand offerings to align with consumer demand, boosting brand integrity. ★ Launched the Greenies product line, securing permanent endcap status at client stores nationwide; created sales incentives and marketing promotions to boost Greenies brand visibility. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT MARS PETCARE Headquartered in Franklin, Tennessee, Mars Petcare US is one of the fastest-growing pet food manufacturers in the United States. We're 3,500 plus Associates working in more than 20 locations around the U.S. to make some of the world's best-loved pet brands

★ Maintained authority over a key account, supervising category teams, account managers, and demand planning professionals sustaining an annual revenue stream of $124MM. ★ Oversaw account management during a period of rapid growth, expanding from three Mars brands carried by this retailer to 20 over two years. ★ Used competitive and market analysis to re-engineer the company’s brand offerings to align with consumer demand, boosting brand integrity. ★ Launched the Greenies product line, securing permanent endcap status at client stores nationwide; created sales incentives and marketing promotions to boost Greenies brand visibility. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT MARS PETCARE Headquartered in Franklin, Tennessee, Mars Petcare US is one of the fastest-growing pet food manufacturers in the United States. We're 3,500 plus Associates working in more than 20 locations around the U.S. to make some of the world's best-loved pet brands

★ Planned and executed in-store strategies that included merchandising systems, distribution methods, and promotional campaigns for a key client. ★ Fostered the establishment of new business relationships to support growth and increased brand recognition. ★ Captured over 24% growth across 1,200 client retail locations while meeting or exceeding market share, brand, pack, and distribution goals. ★ Increased the growth rate of the Greenies brand by double digits, from 5% YOY to over 25% YOY. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT MARS PETCARE Headquartered in Franklin, Tennessee, Mars Petcare US is one of the fastest-growing pet food manufacturers in the United States. We're 3,500 plus Associates working in more than 20 locations around the U.S. to make some of the world's best-loved pet brands

★ Oversaw product development and launch throughout specialty national, key account, and multi-store retail channels. ★ Managed all pricing, packaging design, and marketing. ★ Achieved YOY double-digit growth for the Nutro brand, using promotional campaigns and branding initiatives. ★ Retained in a key leadership role following the acquisition of Nutro by Mars. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT MARS PETCARE Headquartered in Franklin, Tennessee, Mars Petcare US is one of the fastest-growing pet food manufacturers in the United States. We're 3,500 plus Associates working in more than 20 locations around the U.S. to make some of the world's best-loved pet brands

Hired, trained, developed and managed up to 20 sales associates throughout the Western Region (including Canada). Managed 7 distributors with responsibilities including: developing growth targets and programs, negotiating terms, training and engaging the inside/outside distributor sales teams to effectively sell key products. Developed independent account plans and tactics that include promotions, distribution expansion, volume forecast, resource allocation and profitability objectives to deliver new, sustainable growth for an emerging brand and company. Played an instrumental role in product innovation, corporate growth strategies, branding and overall message in marketing. Effectively lead the team to exceed growth targets over 2 years.