Kristof Cavazzana

Shape and connect performance, innovation and creativity. Leading product performance , sportstyle, design, collaborations, influence strategy and sports marketing to help build the future of modern mountain sport lifestyle.

- Lead global strategy and execution for Salomon Sportstyle - A high growth division at the intersection of performance, fashion & culture. - Manage a cross-functional team across product, marketing, design, Sales, merchandising and operations. - Steer the global Collaboration portfolio from Strategy to market execution. - Build long-term Growth Plans based on consumers insights, market signals & brand positioning. - Launch impactful brand Storytelling and product campaigns. - Align cross- regional efforts across GTM, product creation and commercial rollout to scale the division internationally.

Jan 2019 – Apr 2021: Sportstyle Program Lead -Designed and led the Salomon Sportstyle strategy — blending fashion credibility, sneaker culture, and brand heritage. -Managed the collaboration program across fashion and creative partners. -Drove product and brand alignment across omni-channel marketing, retail, D2C, and wholesale partnerships. Jan 2019 – Jan 2020: Member of Salomon COMEX (Executive Committee) -Contributed to the brand’s global strategic plan under the former President. -Translated corporate vision into actionable business priorities across functions and categories. 2016 – 2019: Global Footwear Category Portfolio Lead -Designed strategy and executed global initiatives, aligning brand, commercial, product, and supply functions to enhance agility and performance. -Acted as a change agent, implementing organizational structure updates, optimizing operational models, clarifying roles, and improving decision-making across footwear functions. -Led digital transformation within the footwear team, fast-tracking the idea-to-product pipeline with tools like 3D design, virtual samples, and enhanced commercialization workflows. -Launched the ME:Sh Program, Salomon's customizable footwear initiative, expanding customer engagement through bespoke options and elevating brand differentiation.

- Designed and led the Global Direct-to-Consumer (DTC) portfolio, driving business growth from 0€ to 50m€ through strategic execution across E-commerce, Digital Marketing, Direct Retail, and Consumer Service platforms. - Oversaw a diverse portfolio of premium brands, including Wilson, Demarini, Salomon, Suunto, Arc'teryx, Mavic, Atomic, and Precor, with a focus on scaling each brand’s reach and consumer engagement. Successfully built and implemented end-to-end DTC strategies across multiple functional teams, ensuring cross-functional alignment and efficient resource allocation. Key Achievements: -Developed a robust DTC model to support rapid business growth, leveraging data-driven insights to drive strategic adjustments and optimize the consumer journey. -Led cross-functional program execution, encompassing campaign planning, e-commerce expansion, and omnichannel digital strategies that maximized customer engagement and lifetime value.

- Defined and built the Global E-commerce Platform for Amer Sports' portfolio brands (e.g., Wilson, Salomon, Suunto, Mavic), laying the foundation for a cohesive digital commerce presence. Managed the rollout of over 20 webstores across EMEA, US, and APAC, ensuring localized experiences while maintaining consistent brand identity and platform functionality. Key Achievements: - Spearheaded a scalable e-commerce infrastructure that accommodated diverse brand needs across global markets, enhancing Amer Sports’ online footprint. - Established project roadmaps, KPIs, and performance monitoring tools, ensuring on-schedule delivery and seamless integration across regions.

Freelance project manager, leading cross-industry digital and retail transformation projects for SMEs and retail clients.

Project Manager: 1/ Define & Build the AmerSports Global Retail Platform (Brand Store, Factory outlet) for EMEA & NAM. - Define & Streamlined Retail Process Opening. Defined and document End to End process, from site selection, lease negociations, store setup & staff, Retail POS System & integration process with SAP, including checklists and approval workflows (ensure consistency). - Collaborate Cross Functionally: Ensure teams from IT, Finance, Supply work closely together to map out integration requirements and test environments. - Project management & Coordination for Implement.

- Commercial System Analyst. - Support Sales & HQ North America team in Sales process. - IT point of Contact : Development, Business intelligence. - Contributor on the HQ office migration from Portland OR to Ogden UT

- Developer for B2B & B2C commercial & internal product development application. (PHP, JAVA, C, Ruby, etc..).