Kristin DeRosa

Senior Vice President in the Public Affairs and Crisis communications department of a leading, global communications agency, responsible for crisis preparedness and planning, issues and reputation management and crisis response.

Harold Burson Summer Internship program.

• Edited and approved all deliverables for HVC's clients • Maintained HVC's website, blog, Twitter, Facebook, LinkedIn, Foursquare, and Flickr accounts • Marketed HVC as Penn State's only student-run PR firm • Offered PR consultations to local businesses and organizations

Client #1: Centre County Out of the Darkness • Managed an account team of eight associates to promote the Centre County Chapter-in-Formation of the American Foundation for Suicide Prevention • Implemented a PR campaign for the 2011 Centre County Out of the Darkness Community Walk in April which raised roughly $70,000 for AFSP • Publicized and planned a documentary premiere for an audience of 300+ community members and students in Centre County Client #2: Global Entrepreneurship Week • Managed an account team of eight associates to promote Global Entrepreneurship Week at Penn State • Created and executed a campaign which increased participation in GE Week to 500 people in 2010 • Designed a website and blog with information on the week’s events at Penn State • Planned showcases being held on campus during Global Entrepreneurship Week

• Oversaw the PRSSA Chapter at Penn State University • Responsible for the growth of Penn State's PRSSA Chapter and the PR knowledge of its ~300 members

• Created media lists using Cision • Audited media outlets and specific journalists covering the healthcare industry • Tracked client's social media coverage • Reported daily media monitoring

• Wrote stories for the Smeal website, the Smeal Report, and updated web content • Assisted with planning and coordinating special events and programs for Smeal alumni