Kristina Howes

SKILLS: DATA VISUALIZATION, QUANTITATIVE ANALYSIS, PROJECT PLANNING, PROCESS EVOLUTION, CRITICAL THINKING, STRATEGIC INSIGHTS STORYTELLING Spearhead data modeling and analysis for Health Plan business Present analysis and provide actionable solutions to leadership Manage initiatives to define the fiscal value of health services based on sales, membership, and financial data Visualization and data analyses using PowerBI to develop data queries and models Curate a narrative and provide storytelling details to explain complex and abstract details to leadership via PowerPoint Pivotal reports include: Exception Management - Monthly report to maintain exceptions submitted to sales in order to win business and provide insights for progress improvements for sales processes and pricing Presented to sales leadership and VP of Health Plan Business Group Business Performance Report- Bi-monthly report to outline the Financial Health and provide an Executive Summary of the health of the business, collaborating with Finance, Underwriting, and Membership Presented to key leaders in health plan business and other partners Pharmacy Business Partner Funding Allocation - Monthly report to determine sold business to budget and presenting KPIs on amount of funding used in order to maintain and grow new business Presented to pharmacy and other leadership as needed Market Activity Report- Synthesize Quarterly report describing current market activity and progress of group retention, attrition, and growth over all regions Presented to all sales leadership, VP of Health Plan Business, and CEO of the company

SKILLS: CREATIVE DIRECTOR, STRATEGY DEVELOPMENT AND IMPLEMENTATION, PROCESS IMPROVEMENT Constructed and allocated a $350K marketing budget Implemented new workflows & integrated new platforms: Email (MailChimp), Collateral Ticket & Scheduling System (Smartsheet), Website (WordPress), and CRM System (Nutshell) Developed new content and marketing collateral based upon market insights to boost sales Responsible for the entire marketing department, projects ranging from PR to customer journies, and website design

KEY SKILLS: PRODUCT MANAGEMENT, CONTENT CREATION, COST-SAVING, OMNICHANNEL MARKETING & STRATEGY Grew 5 accessory product categories, with over 50 products and solutions, amounting to over $100M in revenue Reduced product cost by 30% and doubled pallet volume through improved process recommendations Led and collaborated with cross-functional teams to create, specify, and launch products on time Spearheaded products from concept planning through product development Defined growth opportunities and researched market trends to propose new products Partnered with regional teams to cultivate appropriate category strategies for international markets Created and enhanced content to position products effectively for go-to-market purposes and improve sales Trained and mentored new hires on product management and internal systems

-Create and Maintain New Product Introduction and Go-To-Market Deliverables for all products under Consumer and Commercial Displays and Accessories - Develop Smartsheet solution for project management of over 200 products annually - Create and publish a weekly newsletter to over 200 in a distribution list *via Aquent

- Formalized the creation, execution, and success for marketing budget, direction, and strategy - Negotiated competitive rates with third party vendors and products of up to 45% off MSRP - Designed, created, and delivered successful marketing programs for social media, special events, advertising, and branding - Supervised SEO| PPC vendor - Developed and designed marketing collateral for presentations, tradeshows, conferences, meetings, and other tasks as necessary - Coordinated and prepared numerous trade shows, conferences, and events - Authored and designed content for public distribution, including but not limited to biographies, industry booklets, etc. - Devised competitive analysis for review and continuous improvement - Maintained business relationships with assigned key accounts to drive growth - Assisted with corporate website redesign and architecture - Spearheaded the creation & integration of the CRM and Marketing platform - Salesforce and Hubspot Administrator - Management, development, maintenance and timely delivery of effective requests for proposals (RFPs), requests for information (RFIs), and requests for quotations (RFQs) and associated documents

-Managed integrated marketing campaigns, projects and programs, working with cross-functional teams -Developed marketing plans and managed project lifecycles -Implemented new marketing initiatives -Coordinated trade shows and special events - Streamlined Marketo & Marketing Automation for tradeshows, events, and other marketing endeavors - Designed email templates - Approved Advertising initiatives - Negotiated advertising opportunities - Established marketing budget - Contributed to wireframe and website design

-Generate digital media strategic plans -Design wireframes for websites -Develop marketing presentations to suggest improvements to effectively disseminate brands -Create templates to improve processes -Manage tradeshow applications and progress -Logo Design & Consultation -SEO & SEM Optimization -Blogger | Link Developer | Copywriter & Editor -Social Media Advisor -Set Stylist -Clients include: AccuWeather Inc., Friend Fitness, Schoolwires Inc.by BlackBoard, Concordia University Wisconsin, iFitModel, MyFitnessPortfolio

- Designed and implemented a new process to garner and improve efficiency in sales, increasing the sales rate by 25% - Developed a multi-touch point brand awareness campaign, leading to additional e-commerce inside sales - Negotiated $5,000 to $1,000,000 contracts on behalf of clients, with 15-45% off MSRP - Built custom proposals and pitched to diverse client industries, B2B & B2C - Managed projects and provided customer support and quality control for clients - Created digital marketing strategies and managed multiple luxury brand social media platforms

- Devise digital marketing strategy for clients - Develop content for clients - Manage and create experiential marketing on behalf of clients - Maintain vendor contracts in order to obtain collateral for clients - Design and execute Drip email campaigns & strategies - Project Management

- Edit Fact Sheet - Proposed Website Updates - Devise brand messaging strategy (online & collateral) - Copywrite for SoulCycle Event - Create Social Media & Blog Plan - Revise Mission Statement - Assist in App Development

- Maintained and negotiated a $1.2 billion contract - Spearheaded the creation & improvement of CRM system - Facilitated relationships to improve collaboration and increase efficiency within the company -Vendor Management for Social Media Campaigns - Email Campaign Management - Lead, created strategic direction, and oversaw MinuteCast Campaign on Social Media - Managed consistency in marketing the AccuWeather Brand - Initiated and constructed the Trademarks Manual with legal collaboration - Consultation in Forecasting in order to maximize Superior Accuracy (TM) - Copywriting & editing for corporate publications & communications - Submitted Trade Show Applications - Organized and managed logistics for multiple trade shows - Liaison between AccuWeather and other international as well as domestic partners - Facilitated improvement of corporate website - Consultation in Social Media Content Creation

Focus on Population Health and Health Disparities