Kristin Sonfield

Marketing Director | Brand Strategy | Multi-Channel Campaigns | Growth & ROI-Driven Leadership As Marketing Director at Compare the Market, I’ve led transformative brand initiatives that have shaped one of the UK’s most recognisable consumer brands. - Accountable for brand marketing budgets in excess of £60m, delivering measurable brand and business growth - Led the strategic planning and execution of brand communications to drive brand equity, customer engagement, and revenue uplift - Managed internal teams and external agency partners across creative, media, digital, and PR to deliver high-impact, integrated marketing campaigns - Developed and executed media strategies across offline and online channels, optimising reach, efficiency, and performance - Oversaw the development and implementation of TTL (through-the-line) campaign strategies including messaging hierarchy, proposition development, and creative deployment - Directed social media strategy to strengthen brand relevance and engagement across platforms - Delivered influencer marketing programmes that increased reach, earned media value, and built advocacy among key audiences - Led international brand development projects for BGL’s comparison businesses in France and The Netherlands, adapting strategy and creative for local markets - Drove launch strategy and go-to-market planning, aligning KPIs, messaging, and asset deployment across channels - Championed a culture of marketing effectiveness—maximising ROI through continuous testing, learning, and optimisation - Worked cross-functionally across commercial, digital, and customer experience teams to align marketing strategy with overall business goals