Kristin Carroll

Lead national revenue strategy and P&L performance across key retail partners including Target, HEB, Whole Foods, Kroger, and Total Wine. Drive profitable growth by integrating sales execution with disciplined revenue growth management principles, aligning pricing architecture, promotional strategy, distributor economics, and portfolio mix to scale sustainably. ★ Manage $6.5M+ business delivering 35% YoY growth while maintaining margin discipline. ★ Structure distributor partnerships (Southern Glazer’s, UNFI, KeHE) to optimize net revenue realization and national expansion. ★ Leverage SPINS data to inform SKU prioritization, whitespace expansion, and assortment strategy. ★ Secure and execute national programming (Whole Foods endcaps, CVS POD expansion, Sprouts display programs), driving $1M+ incremental revenue. ★ Lead forecasting and cross-functional alignment with Finance, Marketing, and Supply Chain to support new market launches and demand planning. ★ Recruit and develop sales team members while establishing scalable commercial processes and performance metrics. ★ Proficient in Microsoft Office, CRM tools (Monday.com, Salesforce), data analysis, IRI-Circana, SPINS, Nielsen ★ Excel at complex customer negotiations with multiple stakeholders

★ Managed key partnerships including 7-Eleven and Whole Foods, securing 2,000+ new points of distribution. ★ Developed channel-specific pricing and promotional frameworks to support velocity and margin goals. ★ Leveraged Circana/IRI data to guide assortment, whitespace expansion, and mix optimization. ★ Introduced non-alcoholic portfolio with defined price-pack architecture and promotional strategy. ★ Partnered cross-functionally with Finance, Marketing, and Supply Chain to align forecasting and trade planning.

Led grocery channel sales strategy with P&L responsibility, driving distribution growth while implementing disciplined pricing and trade frameworks to support profitable expansion across grocery, natural, and alternative channels. ★ Expanded distribution in 200 Save Mart locations, delivering 800 new points of distribution within five months. ★ Negotiated national distributor agreements, improving revenue +15% while aligning trade investment with margin targets. ★ Built retailer-specific pricing and promotional calendars to drive velocity and optimize mix. ★ Managed multiple broker teams, establishing performance expectations tied to revenue, distribution, and trade effectiveness. ★ Partnered cross-functionally to align forecasting, promotional timing, and inventory planning.

★ Defy is a line of better-for-you beverages, including a pre-workout electrolye drink, alkaline water and a post-workout CBD drink. ★ Directed sales throughout the South region, managing relationships with the Top 3 retail partners to secure over 18,000 new points of distribution in 2022. ★ Launched the product line and secured retail distribution at more than 4,000 outlets in the first 10 months, including Albertsons, Target, Publix, Sprouts, and Winn-Dixie. ★ Built sales strategy for the grocery and mass channels of business for Defy beverage line.

★ Managed the national account relationship with 7-Eleven, representing 9,500 stores, working with Beer Zone category leaders to maintain inventory and pricing. ★ Oversaw the 7-Eleven Horizon zone of 1,100 stores, working with distributor partners to increase sales of the company’s beer portfolio.

Promoted multiple times within Nestlé Waters. ★ Managed a national sales team of 4, overseeing P&L up to $100M and driving revenue growth through strategic account management at 7‑Eleven (corporate & franchise). ★ Implemented pricing, promotional, and distribution strategies that enhanced product profitability and market share. ★ Improved team engagement and alignment post-reorganization, enabling the team to exceed revenue and margin targets. ★ Led digital e‑commerce initiatives, increasing sparkling water distribution by 15% in one quarter and driving a 6.5% revenue increase. ★ Partnered cross-functionally with marketing, operations, and finance to optimize revenue growth levers and product performance.

★ Ensured the continued sale of the company’s bottled water brands through one of the largest convenience store chains in the nation. ★ On an annual basis, negotiated a contract with 7-Eleven for marketing promotions for Nestle bottled water brands. ★ Delivered $125M in revenue in the first year.

★ Managed the Albertsons/Safeway account in Texas, building a partnership that secured placement of San Pellegrino water into every store in the state, in the Wine section ★ Credited with establishing a program for pre-sales of water to the client which avoided supply chain interruptions in the summer due to weather events. This was adopted nationwide by the company the following year.

★ Managed $50M in revenue for Danone, with retailers such as HEB and Grocers Supply.

★ Managed regional grocery chains within Texas, attaining category captaincy with Albertsons Southern Division ★ Double digit growth across all regional grocery chains

★ Supported the Nestle + Target teams for the frozen foods division. ★ Collaborated with category managers and senior team members to analyze data and propose new items to the frozen food buyers at Target.

★ Managed regional grocery retailers and distributors for the confections and baking categories. ★ Increased sales in the territory by +5%, when the rest of the category was flat to declining.