kristin atkinson

* Managed media relations for medical management subsidiary of CIGNA Health Care. Responsibilities included crisis management, maintaining relationships with trade media * researching, writing and disseminating news releases * writing and editing bylined articles and white papers * and promoting Intracorp and CIGNA. Oversaw strategy for executive speaking engagements, which included writing speeches and directing production of presentations. Directed strategy for company’s Web site including several e-service sites

* Planned and developed the public relations strategy for the 35,000 member association, * three area Y branches and the Northwest Family YMCA project * Developed relationships with key Central New York news outlets which resulted in positive * articles and news segments featuring diverse Y programs and services * Provided crisis communication counseling to area Y executives and board members related * to a variety of incidents including employee theft, homicide, and several lawsuits * Introduced and produced several communication tools including brochures, social media * sites, and newsletters to keep staff, members, donors, board members and the general * public informed and engaged

* Provided public relations counseling to clients representing a diverse range of industries * including commercial real estate, hotel and hospitality, and financial services * Account management and new business development * Representative client work: research, development and execution of a special events plan * that generated local and regional media attention for the Hyatt Regency Cleveland; * development and execution of a local and national media relations campaign for an * automobile insurance study conducted by Progressive Corporation that included coverage in * The Wall Street Journal among other local and national media.

* Coordinated logistics and promotions for FloralScape, Cleveland's premier flower and * garden trade show * Show responsibilities included recruiting speakers and other entertainment for the nine-day * show, communicating show updates to Cleveland Botanical Garden board of directors and * volunteers, planning and managing special events during the show, and ticket promotion * Although a temporary position, served as a key member of the show production staff

* Responsibilities included external and internal communications for a corporate center and * paper mill * Supervised local charitable giving and organized employee-volunteer events. Served as * liaison between corporate foundation and local management * Wrote and edited quarterly, external newsletter for customers, business and community * leaders, and legislators. Initiated transition to electronic distribution * Managed media relations in the Greater Cincinnati market and served as company * spokesperson with local media * Supervised reorganization of political action committee, which included planning educational * events for members and visits by local, state and national politicians. Effort realized a 20% * increase in participation

* Responsibilities included corporate media relations, community relations, investor * communications, corporate publications, Web site development, and employee * communications for publicly traded (NASDAQ: NDSN) manufacturing company * Developed relationships with local, national and trade media to promote understanding of * manufacturer's diverse businesses, charitable giving and corporate vision * Managed all aspects of production for the company's annual report to shareholders * including concept development, copywriting and editing, photography, print * production and distribution * Supported the largest acquisition in the company's history by developing communications * and staging special events for media, employees, lenders, distributors and shareholders * Kristin Atkinson/p.2 * Supervised the editorial content of the corporate Web site, acting as a liaison between * business groups, subsidiaries, corporate departments and creative staff

The Molly Project coordinates free on-location photography sessions for women whose lives are being redefined by cancer or terminal illness. We photograph the woman and her family in a natural, relaxed environment. Families are provided with digital images that will preserve the memories of the strong, intimate bond they share.