Kristi Argyilan

Global Head of Uber Advertising @ Uber Advertising

About

With over 10 years of experience in the retail media industry, I am a passionate and visionary leader who drives innovation, growth, and value for brands, agencies, and platforms. I have a proven track record of building and scaling successful retail media businesses, leveraging data, technology, and measurement to deliver impactful and accountable solutions.As the VP of Uber Advertising, I am leading the global expansion of Uber’s Advertising business with a mission to become a leading commerce media platform that spans across Uber and Uber Eats. I work with talented and diverse teams across the organization and around the world. My focus is to create and execute a strategic vision that aligns with the company's goals and values. I also collaborate with external partners and stakeholders to foster trust and transparency in the full commerce media ecosystem.

Country

United States

City

San Francisco Bay Area

Industry

Computer Software

Skill

Commerce Media, Board of Directors, Integrated Marketing, Media Planning, Strategy, Digital Marketing, Global Marketing, Digital Strategy, Digital Media, Customer Insight, Technology Platforms, Managing Global Operations, Online Marketing, Mobile Marketing, Skilled Labor, Brand Architecture, Thinks strategically, executes effectively, Identifies great talent, Advertising, Multicultural

Experience

Global Head of Uber Advertising

Uber Advertising

2024-12 - Present · 1 yr 10 mos

San Francisco Bay Area

Board Member

LiveRamp

2026-2 - Present · 8 mos

Board Member

IAB

2023-1 - Present · 3 yrs 9 mos

Board Member

Zefr

2021-1 - Present · 5 yrs 9 mos

United States

Board Member at Large. Zefr is helping power the age of responsible marketing by enabling transparent, content-level targeting and measurement across the walled garden platforms.

SVP Retail Media, ALBERTSONS MEDIA COLLECTIVE

Albertsons Companies

2021-7 - 2024-12 · 3 yrs 6 mos

Boise, Idaho, United States

Leading the expansion of Albertsons Retail Media Offering

Board Member, Secretary

MMA Global

2015-1 - 2023-12 · 9 yrs

North America

The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. https://www.mmaglobal.com/about

Senior Vice President, Brand Innovation

Bed Bath & Beyond

2021-1 - 2021-7 · 7 mos

President at Roundel, Media Re-Imagined by Target

Roundel

2018-11 - 2020-11 · 2 yrs 1 mo

Minneapolis, Minnesota

https://corporate.target.com/article/2019/05/roundel

Senior Vice President Marketing at Target (Media, Guest Engagement, Measurement)

Target

2014-6 - 2018-11 · 4 yrs 6 mos

Greater Minneapolis-St. Paul Area

At this dynamic company, I lead the team that is transforming all paid, owned, earned and shared media channels for the beloved Target brand. This includes Strategy, all Media Channels, Events and Measurement.

President, MAGNA Global NA

IPG Mediabrands

2013-3 - 2014-5 · 1 yr 3 mos

Driving Mediabrands' Automation agenda of making smarter marketing and media investment decisions faster....the culmination of data, technology and media partnerships that will propel us and the industry forward to true business outcomes for our clients.

Education

Northern Illinois University

Music: Voice

Worked with the Dean of Music to create a couture Arts Management Degree, a program that lead to engagements with the Chicago arts community including The Chicago Opera, The Chicago City Ballet and The Orchestra of Illinois.