Kristi Hallowell, MBA

Lead North American downstream marketing strategy for a multi-product capital medical device portfolio serving EMS and fire agencies. Align portfolio investment, lifecycle optimization, and annual commercial planning with revenue objectives across the U.S. and Canadian markets. • Drive commercial performance across capital portfolio, aligning downstream execution with revenue growth targets and competitive share expansion. • Contribute to long-term portfolio strategy and mid-term planning, informing product prioritization, lifecycle investment allocation, and portfolio rationalization decisions. • Partner cross-functionally with Product Management, R&D, Clinical Affairs, Regulatory, and Sales leadership to align innovation roadmaps with market opportunity and customer need. • Co-own annual commercial planning and budget development, ensuring disciplined alignment between strategic priorities and downstream execution. • Lead go-to-market strategy and launch readiness for new product introductions, including pricing strategy, value proposition development, and sales enablement. • Manage clinical programs generating $12M+ in incremental revenue, translating clinical credibility into commercial acceleration. • Develop segment-specific positioning and adoption strategies driving 25% increase in innovative technology utilization. • Lead and develop cross-regional marketing team across U.S. and Canada.

Senior Global Marketing Communications Manager Led global commercial demand and positioning strategy for EMS & Fire channel, aligning messaging, lead generation, and product launches with annual and mid-term business objectives. • Orchestrated global launch of X Series Advanced monitor/defibrillator, aligning cross-regional teams to ensure consistent value propositions and commercial readiness. • Drove 72% increase in closed business through integrated demand programs and sales development alignment. • Managed global marketing budget and vendor ecosystem, aligning spend with performance outcomes. • Developed Voice of Customer frameworks to inform positioning, messaging, and commercial prioritization. • Supervised global team across North America and Europe.

As a seasoned freelance marketer, I specialize in crafting tailored marketing strategies and compelling copy that resonate with unique audiences in underserved industries. With a focus on healthcare, ethical brands, and B2B SaaS, I help businesses amplify their voices, engage their customers, and drive meaningful results. 🔹 Healthcare & Wellness: I create compassionate and informative copy for niche audiences, including caregivers, rare disease patients, and rural telemedicine users, ensuring messages are both impactful and compliant. 🔹 Sustainable & Ethical Brands: I translate complex missions into relatable, human-centered stories that connect eco-conscious consumers with the brands they trust. 🔹 B2B SaaS for Emerging Markets: I simplify technical jargon and craft culturally relevant content that bridges gaps and speaks directly to the needs of diverse markets and industries. I’m passionate about creating authentic connections through words, helping brands tell their stories while driving growth and loyalty. Whether you're looking to enhance customer engagement, build trust, or scale your business, I deliver results-driven solutions tailored to your unique goals. 💼 Let’s collaborate to create marketing strategies and content that matter. Feel free to reach out to discuss how I can support your business.

Directed commercial marketing strategy for a specialty pharmaceutical and medical device startup, aligning product development, channel strategy, and sales execution to accelerate revenue growth in regulated healthcare markets. • Partnered cross-functionally to implement long-term strategic planning initiatives, refining target segments, pricing strategy, and go-to-market approach. • Drove 25% revenue growth while reducing customer acquisition costs by 23% through disciplined channel optimization and commercial performance tracking. • Built scalable multi-channel infrastructure (Amazon, direct web, paid search) supporting 53% growth in online revenue. • Managed key commercial account relationships, aligning marketing strategy with sales priorities and customer expansion goals.

Graduated with Distinction

Delta Zeta Sorority, Maine Campus reporter, WMEB news anchor and on-air personality, Sophomore Eagles, Bangor Daily News Sports Intern