Krister Wilberg Laursen

Responsible for sales and business development of PowerMedic's therapeutic laser equipment in both the American humane market and the European veterinary market. My primary task is to develop and implement strategies that ensure long-term growth in these markets. This includes building and maintaining profitable relationships with customers and distributors, performing proactive sales work, preparing proposals and contracts, and identifying and developing new business opportunities.

Responsible for the Business Development and Key Account Management of unique product program of Elfs🤶, Easter bunnies🐇, werewolves🐺, dinosaurs🦖 and many many other themed fiberglass and animatronic products to the Leisure and Attraction Industry. www.Mkthemedattractions.com www.Creationgroupworld.com www.Universalstatues.com

Responsible for securing and maintaining the business relationship with an existing customer portfolio of SML business/municipal customers in Denmark and ensuring the ongoing development of new business opportunities for the same portfolio and outreach sales work of new and relevant leads and projects. This includes: Planning and hosting customer meetings / presentations and sales meetings, preparation of sales strategies, customer plans and collaboration agreements, development of product range, optimization of sales material, sales / cost forecasting, analytical sales work, and Management / CRM reporting.

Handling of distribution/production tasks at PostNord Postal Terminal in Køge such as sorting, unloading/ loading and handling of special shipments.

Sales Manager for the Danish and Norwegian B2B market, with a focus on Key Account Management of existing customer portfolio, lead generation, outreach sales work, ongoing business development and collaboration with marketing and the product department with the development of a demand driven product range, sales material and advertising Due to COVID-19 and the uncertain market consequences, the Management team choose, to downsize the organization and terminate the cooperation.

Responsible for the sales development of TEMPUR's unique product program on Zealand (EAST)- focusing on Account Management of an existing customer portfolio of retailers / retail-chains to ensure ongoing business development. This includes: Store / Customer visits, product and sales training, space management, store / showroom updating, staff care / sales motivation, forecasting, data-driven sales work, planning and trade fair participation (B2C) and CRM / Sales Management reporting.

Full-time employed substitute teacher (fixed-term position). Carry out teaching in pre-school classes (2nd grade) and Intermediate grades (4 + 5 + 6th grade) in the subjects Mathematics, History, Art/Craft, English and Biologi / Science

Responsible for the Danish B2B market, with a focus on Account Management of existing customer portfolio, lead generation, outreach sales work, ongoing business development and collaboration with marketing on sales material and advertising (print / digital). This includes: Customer / Sales meetings, contracts, customer/business plans and product training, selection of product range, Pricing, development and updating of sales material, forecasting, analytical sales work, planning and trade fair participation and management reporting. In addition, I was Key Account Manager for selected online retailers in Denmark and Sweden with a focusing on building and improving the sales of FOSSIL Group's brand portfolio as well as optimizing the business relationship. This includes: Hosting customer / sales meetings, product training, customer plans, brand strategy, launch of new brands / products, online marketing, strategy and customer profile, sales forecasting and reporting. Results: - Increased strategic focus on smartwatches + 30% (E-com) + 7% (B2B) - 2018. - Achieved the best result for B2B sales in a period, ever. (Nov. 2016). - Continuous improvement of profit margin by + 5% (2015-2017). - Achieving annual Sales-in budget for Key E-com (DK) account - (June 2018.) - Positive development Sales Though (+ 5%) for DK / SE E-commerce customers - (2018.)

Responsible for the watch brand Skagen's position and continued positive development in the Danish B2B market. Ensure a successful introduction of the American watch brand FOSSIL onto the same market and handle the implementation of the B2B department into FOSSIL GROUP's sales organization. In addition, an ongoing optimization and development of the customer portfolio and with a focus on a more profitable collaboration by ongoing value creation on the current go-to-market strategy. As well as streamlining product range, segmentation, dealer agreements, business cases and price / offer strategy. Retail Shop-in-Shop project coordinator in Denmark with the overall responsibility for the entire process from the idea phase to the finished result. Results: - Introduction of the FOSSIL brand to the DK B2B market (+ 295% net.sales 2013-2015). - Design and implementation of 3 Shop-in-Shop at A-locations in Denmark. - Introduction of Dashboard concept as a communication tool of customer performance.

Responsible for establishing a B2B sales department for the watch brand Skagen on the Danish B2B market with a focus on New biz sales, customer visits, product presentation, internal organization, sales forecasting and budgeting. Planning and implementation of new sales / product strategy for the Danish B2B market based on analyzes of market conditions and customer needs. Project manager for the establishment of a Skagen Flagship Store in Copenhagen incl. shop fitting, construction, recruitment, sales forecasting and training. Results: - Continuous growth of B2B sales in the period 2006-2012 (average + 16% per year). - Establishment of a dealer network of 35-40 active customers / wholesalers. - Introduction of B2B collection of which 82% of revenue was derived.

Organization, External accounting and valuation, Financing. Electives: Entrepreneurship & market development Bachelor project: Business / Marketing plan for establishing a Retail Outdoor business in Copenhagen.

Marketing Economist - Communication. International marketing, Communication, Project management, Organization, Financial Management and Business law Final report: Marketing plan for Outdoor Unlimited GmbH.