kristen morey

Directed long-range planning of retention & customer engagement for five regions covering 6 million customers. Led efforts to drive change in customer experience, perception and satisfaction through development and execution of strategic marketing programs, partnership with internal business functions and gaining consumer insight through developing, fielding and analyzing research studies through a variety of mediums. Utilized advanced segmentation analytics to deliver relevant, targeted messaging, resulting in exceptional response rates and program ROI.

Managed internal and external notification, education and development needs of the New England markets, covering five states and over 2.5 million customers. Included the development and execution of all legal notifications meeting necessary regulatory requirements. Directly managed staff of five responsible for internal communications and training for all marketing initiatives including product launches, enhancements and packaging changes. Proven team leader of diverse, multi-disciplined project teams consisting of stakeholders at multiple levels within the organization.

Managed the introduction of High-Speed Internet into over 100 new communities. Coordinated cross-functional team responsible for planning and implementation preparation of the product for launch. Directed creative development of campaign materials, and managed communication of all newly launched communities internally and externally. Spearheaded effort to create a Sales & Marketing web-based newsletter to enhance communication between Sales & Marketing and other functional groups. Developed curriculum and facilitated product knowledge training for internal sales channels and retail partners, resulting in improved sales performance and sell-in of ancillary products such as Home Networking.

Managed TIAC’s largest grossing account, with over 10,000 users. Responsible for management of related projects including implementation of a new software installer. Performed problem resolution, both technical and non-technical in nature, on the various accounts for which I was responsible. In addition, outside role as Account Manager, managed the office staff, acted as an interdepartmental liaison for issue resolution and as a subject matter expert resource for the various product lines. Designed and implemented an MS Access database for a TIAC subsidiary to use for tracking customers. Also responsible for all daily sales, marketing, and technical reporting metrics.

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