Kristen Crocco

-Created the BI team roadmap and supported ongoing 10+ projects at all times -Onboarded new senior leadership during massive internal changes -Implemented strategic operational initiatives to improve efficiency and create cost saving -Partnered closely with data integrations team to revamp the tech stack

-Mentored, developed and supported six analysts including hiring three of them -Partnered with key senior leads across Sales, Presales, Talent Acquisition, Finance, Product Management -Collaborated daily with data engineers and architects to develop key data integrations and infrastructures

-Restructured/revamped the entire sales reporting environment to turn the focus on actionable insights -Instituted the first monthly executive insights program with the presales org which led to significant operational enhancements -Created the analytics environment for the Talent Acquisition team including an Executive Cockpit and entire package of operational dashboards for managers -Performed key ad hoc insights and projects like an evaluation of the marketing-to-sales lead process, engineering hiring forecast, AWS technology assessment, tableau online revamp, etc.

• Worked with the CFO to create the first company-wide internal Ad Sales Marketing analysis that identified key sales opportunities and operational improvements • ​Lead a monthly BI insights strategy meeting with the Ad Sales Marketing executive team • ​Developed the US sales executive pacing reports that help uncover gaps and highlight opportunities quickly • Created the first cross-company interactive revenue dashboard with KPIs that enabled senior management to direct new strategies • Freed-up over 50 hours of management-level resources by automating and improving key financial reports including the main financial deck for the sales quarterly strategy meeting • Created a user-friendly, non-sql-required adhoc data port for financial analysts so that they could respond to adhoc business requests speedily and independently • Created and taught our first internal Business Analytics biweekly training, focusing on teaching colleagues how to utilize Tableau for Business Analytics

• Executed the first consultant capacity analysis to properly forecast hiring need across all offices for two separate teams; this was a significant improvement to the “gut feel” approach. • Built a budget what-if analysis that enabled the CFO and Head of Client Success to determine what trade-offs where possible to stay within the budget and still meet top-level metrics.

• Mentored a junior Data Analyst to help him improve his MySQL queries, create executive business proposals, build user-friendly Tableau dashboards, project manage and think strategically. • Created the first department-wide daily Weather Report which provided access to critical data to measure the performance of the department and which enabled immediate and actionable insights.

• Created the first Client Success dashboards (5) that helped dramatically increase productivity across the whole global department. They created the foundation for client out-reach by consultants, enabled leadership to measure performance on board-level metrics and empowered managers to hold consultants accountable. • Created and deployed the original strategy for deploying 30 consultants to over 6,000 clients. This provided the foundation for how the global department operates today. • Made data improvements and built MySQL procedures in the data warehouse that enabled key analyses and business recommendations such as deep-dives into the renewal rate and client lifecycle. • Developed and implemented the first performance metrics (KPIs) for the client success consultants, including a corresponding compensation scorecard and dashboard. • Compiled data for and created the first drafts for the department’s section of the quarterly board letter and for monthly business updates to the company-wide executive team.

Bachelor's Degree of Finance