Kristen Arnold

Executed marketing programs to drive demand for Hayward pool products in the Connected and Consumer categories = $473MM in net sales in ’24. Product subject matter expert, establishing alignment with internal stakeholders to ensure consistency. Worked with Product Management to strategize the successful introduction of 11 new products. Conducted in-depth market research to gather VOC, analyze competitive products, and contribute to the development of specifications and design. Translated complex technical features into clear, compelling benefits to lead successful go-to-market campaigns. Led the development of compelling assets, content and promotions to equip sales and customer teams for success, driving product adoption and usage. Advisor to brand acquisitions ensuring a smooth transition through the successful transfer of assets, on-going support of existing promotions, updates to marketing materials, and complete integration into Hayward systems. Partnered with product, sales, and creative teams to deliver cohesive event experiences that showcased key product innovations and strengthened customer relationships.

Spearheaded ZICO Coconut Water's experiential marketing efforts in the Mid-Atlantic using consumer insights to identify high-impact engagement opportunities. Delivered brand trial and awareness through strategic partnerships, resulting in 1MM+ sampling impressions across 750+ local third-party events. Managed full & part-time staff ensuring every interaction was meaningful and memorable. Directed the national field marketing strategy to ensure alignment with Brand team in creating extensions for ZICO's Integrated Marketing Campaigns, National Sponsorships (e.g. Fitbit) and Pillar Programs (e.g. Olympics, NCAA). Developed executional blueprints and equipped Regional Marketing Managers with tailored asset toolkits, ensuring seamless local activation. Effectively managed budgets and established performance metrics. Cultivated a strong partnership with Coca-Cola Consolidated Inc., the nation's largest independent Coca-Cola distributor. Developed data driven strategies which repeatedly resulted in YOY share growth across key accounts. Kept ZICO volume business top of mind by implementing impactful sales initiatives, product launches and events.

Oversaw ZICO Coconut Water’s experiential marketing efforts across major markets driving trial and awareness of the brand through the localization of national campaigns, development of event and property partnerships, retail execution, bottler support and influencer engagement.

Driver relations lead for NASCAR Nationwide Series rookie Chris Buescher and Sprint Cup veteran Carl Edwards. Oversaw at-track PR obligations while also ensuring that sponsor agreements were being adhered to and team assets were effectively leveraged to meet the business objectives of our partners.

Managed Best Buy’ Racing's marketing program including at-track hospitality, off-site activation support and integration with Roush Fenway Racing for the sponsorship of 16 races during the 2013 NASCAR Sprint Cup season.

Led experiential marketing execution in the North Carolina market for the NOS Energy Drink and FUZE beverage brands. Oversaw 2 field teams that attended over 100 events while surpassing 100k samples of NOS Energy Drink and 65k samples of FUZE beverages per year.

Supported the Toyota Racing client by taking ownership of key elements of NASCAR at-track programming with the goal of increasing brand exposure and loyalty.

Manage the process for all incoming requests for donations, player appearances, and tickets. Coordinate game day activities for selected non-profit groups. Lead in the planning and execution of Suns' fundraising, marketing and NBA Cares community outreach event logistics.

Analyzed the historical performance of the organization and created the City Plan, a financial tool that enables the booking, sales, marketing and finance departments to better forecast next year's production and improve practices throughout the company