Kristen Su

Collaborating with KNQ.AI. My work focuses on: • Evaluating AI-generated sports content, including match highlights, commentary quality, and overall viewing experience • Applying domain expertise to identify terminology, gameplay, and event-recognition inaccuracies in model outputs and training data • Providing structured feedback to help improve AI understanding of sports context, audience expectations, and content quality • Contributing product insights from both sports audience and content evaluation perspectives

I provide consultancy spanning high-end lifestyle brand, sports marketing, and direct-to-consumer products. Working across startups, premium brands and agencies, I: * Design strategy, positioning, and global content systems for AI startups (e.g. Spherely, HelloTennis). * Build from 0→1 digital presence across RedNote and other Chinese social platforms. * Lead brand strategy, localization, and storytelling for premium F&B brands (DBR Lafite, Los Vascos, Mr Apple NZ). * Translate global campaigns (e.g. evian × Carlos Alcaraz) into localized narratives. * Develop content frameworks that align brand DNA with lifestyle perception systems.

Built a niche advisory business through RedNote by combining organic audience growth with personalized written consulting services. * Grew my account from 0 to 5,600 followers in 15 months through content strategy and consistent publishing * Completed 100+ paid advisory engagements * Achieved 25% repeat purchase rate * Designed a document-first 1:1 consulting model focused on career positioning, decision support, and market readiness * Built a referral-driven, low-overhead monetization model

Empowering adult students.

- Present public marketing courses offline at four adult centers in Shanghai & Beijing. - Create interactive and practical teaching materials around global trends (social media marketing, going global, ESG, sports marketing, etc). - Empower adult students in an immersive environment, while activate the community to learn and apply business & industry English.

On-site event management: ATP250 Chengdu Open (2024 & 2025 & 2026) -Managed official photographers and videographers (itinerary, transport, on-site coordination). - Collaborate with ATP global and contributed creative ideas for the tournament content.

Social & Digital: 2024 BUICK LPGA Shanghai - Managed social media content strategy, project calendar and production across Weibo, WeChat & Channels, RedNote and Instagram. - Content includes golf athlete updates & storytelling, tournament warmup content and sponsor exposure (BUICK). - On-site content production and execution during tournament (e.g VIP interviews, junior player interviews). - Led account management and client communications.

Led social content management in China for Roland-Garros, Babolat, the US Open (2020). • Athlete & Event Storytelling: Led tournament and athlete social content and under my management across 3 consecutive years, RG official accounts achieved YoY growth of 30%+ in key metrics. I created original video for Rafael Nadal, reaching #1 on Weibo daily trending. Built RG Douyin from scratch, producing 30+ viral videos with over 100k likes each. • Product Marketing & Original Video: Created Babolat's first original video series, combining product features with tournament highlights. Directed creative content for Babolat's new product launches. • Brand Sponsorship: Managed sponsorship activation for OPPO, Wilson, Haier, and Accor. Long-term responsibility for OPPO and Wilson's product promotion content and KOL planning/liaison. • Team Management: Led a 4-person team during Grand Slam events for real-time content production and publication, ensuring high-quality localized output meeting global standards. • Community Management: Built Babolat's WeChat community from 0 to 500+ members, achieving a 92% retention rate over 6 months and a monthly engagement rate 3x the industry average.

IMC: MHD Terrazas (Wine) - Managed social media content blending wine, outdoor lifestyle narratives across WeChat and RedNote (Xiaohongshu). Directed creative visuals and copywriting aligning with the brand guidelines. - Led the launch of the MHD Cloud Toast mini-program and planned wine × bookstore activations. - Account management and client communication. - Winning Mamonde (a skincare brand) RFP. Participated in PR support and pitch of an entertaining resorts).

Social & Digital: Airbnb, Starbucks, Tourism New Zealand

IMC: Wyeth (Illuma)

Social & Digital: Melia International Hotel, Airline Scoot PR: Laliga, FC Barcelona

1. Organize sports activities and competitions (including college-level basketball games, volleyball matches, etc.) 2. Co-organize large-scale school events (such as parties, new student orientation, etc.) 3. Responsible for event photography and filming, and writing articles for the college's official WeChat account 4. Lead a departmental team of 15 people in total

1. Teach tennis courses and cultivate outstanding team members for the school team, with over 150 students taught. 2. Responsible for external promotion and public relations activities of the club, coordinating and communicating with the school. 3. Responsible for photography and filming of club activities, as well as content for the club's official WeChat account.

Leader of the exchange programme